The Three Heineken's Musketeers w lr The Windmill PUBLISHED BY VAN MUNCHING CO., INC., 6 West 48th St., New York 36, N. Y. VOL. X, No. 6 EDITOR: EDWARD W. RAMM OCTOBER, 1959 Do Our DJ-appy. Damiitj.: THE months of August and September have been outstanding in a number of ways. Businesswise, the two months produced over 100,000 cases sales each month, making it a total of five consecutive months so far this year. This of course, is very gratifying. What is more important about these terrific sales is that they came from all over the territory and a few new ones, including the state of Oklahoma which we now welcome into the fold of the Happy Heineken's family. The month of September has been an espe cially hectic one for the New York office because of visiting dignitaries from the Heine- ken's organization in Holland and the arrival of the new flagship of the Holland America Line, the M/S ROTTERDAM and the visit of H.R.H. Princess Beatrix. You may ask what has that to do with Heineken's sales in the United States? For one thing, the arrival of the new M/S ROTTERDAM was a great addition to the growing fleet of the Holland America Line nth a large new outlet for Heineken's Beer, making new friends for Heineken's with all the thousands of travellers that this new steamer will carry. The visit by the Crown Princess of The Netherlands, H.R.H. Princess Beatrix was important to us inasmuch as at several large functions, in many cities, Heineken's was served to many prominent people. You may be interested to know that Heineken's is the only beer served at the royal household in Holland, notwithstanding the claims by other brands. Last, but not by any means least, the visit by Jonkheer P. R. Feith, Managing Director and Dr. J. A. Emmens, Technical Director of the Heineken's Breweries in Holland. They came here on a goodwill tour and visited some of our territories. The highlight of their visit took place in New York where we ar ranged a large sales meeting, reception and finally, a special Three Heineken's Muske teers" Reunion dinner at the Astor Hotel. It was a gala affair in every way, as shown on pages 2 and 3. Special mention, I must make of the wonderful fresh caught Colum bia River salmon which our distributor, Mr. Thomas Ferguson of Portland, Oregon, was kind enough to provide for us. It was en joyed by everyone present. We are now in the home stretch and look forward to everyone's support in making or exceeding the total 1959 sales quotas. Cordially yours, Jonkheer P. R. Feith, Mr. Leo van Munching and Dr. J. A. Emmens, affectionately known as the Three Heineken's Musketeers, pose beneath a special photographic shield prepared in their honor. Through special effects, the shield contained actual photographic images of each of the three gentlemen in the costumes of the Three Musketeers. The shield, a surprise to all three, was presented at a dinner party in the Hotel Astor.

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The Windmill | 1959 | | pagina 1