HEINEKEN'S TRAVELS
THE ST. LAWRENCE SEAWAY
HERE'S NEWS
FOR THE COWS
BEER IS BETTER
WELCOME TO NEW FACES
HEINEKEN'S
BOWLING MEET
DEFINITION OF A
SALESMAN
(L-R) Our Mr. Paul Formanek and Mr. Richard Hammond, Vice President of Gohr Distributing Co.,
the Heineken's distributor in Buffalo were on hand to help unload the first shipment of Heineken's to
travel the St. Lawrence Seaway. This historic delivery also represents the first time a shipment of Hiene-
ken's Beer travelled direct from Holland to Buffalo, N. Y.
This is another example of the many ways that we endeavor to help our distributors. Such deliver
ies lower the freight costs and save handling time thus providing faster service.
Similar shipments are routed through the Seaway to points as far west as Chicago.
A Latin American chemist says beer
—milk notwithstanding—may be the
healthiest of all drinks.
Hernan Perez of Bogota, Columbia,
told the Inter-American Food Institute
meeting here that beer provides quick
caloric energy, and is rich in carbohy
drates, mineral salts and vitamins.
"Beer," he declared, "may be consid
ered the healthiest of all beverages."
"Its inclusion in the diet must be
only considered beneficial in all cases—
both for healthy or for ailing people."
What's more, Perez said, most beer-
drinkers don't get drunk. To become
tipsy on beer, he said a person would
have to consume about five 12-ounce
bottles per hour for two hours.
And it is "not normal to drink that
fast," said the expert, a member of the
American Society of Brewing Chemists.
We salute the following newly ap
pointed distributors and welcome
them into the fold of our happy fam-
ily:
Costelio Brothers, Inc.
Ill Harris Avenue
Providence, Rhode Island
Henry Voelcker Co.
401 Railroad Street
Danville, Pa.
The first annual Heineken's bowling
tournament got under way Saturday,
July 25th at the San Mateo Lanes in
Albuquerque, New Mexico.
The two-week tournament offers the
champion a $125 cash prize plus the
first-place trophy. Eight other cash
prizes are to be awarded, too. The
double elimination tourney field is
composed of 64 bowlers.
The results of this tournament will
Must be a man of vision and ambi
tion, an after dinner speaker, before
and after dinner guzzler, night owl A
work all day and drive all night and
appear fresh the next day. Learn to
sleep on the floor and eat two meals a
day to economize on traveling expense
so you can entertain your friends in the
next town.
Must be able to entertain customers,
wives, sweethearts, and pet stenos with
out becoming too amorous. Inhale
dust, drive thru snow ten feet deep at
ten below and work all summer with
out perspiring or acquiring B. O.
Must be a man's man, a lady's man,
a model husband, a fatherly father, a
good provider, a Plutocrat, Democrat,
Republican, or New Dealer, an old
dealer, and a fast dealer, a technician,
politician, mathematician and mechan
ic.
Must be a sales promotion expert,
create a demand for obsolete merchan
dise, be a good credit manager, corre
spondent, attend all dealer meetings,
tournaments, funerals, visit customers
in hospitals and jails, contact all ac
counts every six weeks, in spare time
look for new business, do missionary
work, and attend factory sales confer
ences.
Must have unlimited endurance,
and frequent overindulgence in wine,
women, wind and gab, a wide range of
telephone numbers in all principal
cities. Must have a car, attractive home,
belong to all clubs, pay all expenses at
home, and on road, on five percent
commission. Price chiseling and bad
debts will be deducted from monthly
commissions, plus 2% excise tax, 1%
old age pension, and 3% "Lost Sales
Tax."
Must be an expert driver, talker, liar,
dancer, traveler, bridge player, poker
hound, golf player, diplomat, financier,
capitalist, philanthropist, and author
ity on palmistry, chemistry, physiology,
psychology, dogs, cats, horses, brun
ettes, blondes and redheads, etc., etc.
Is it any wonder that "good sales
men" are hard to find?
be published in the next issue of the
Windmill. Our thanks to Mr. Richard
Zanotti of Richards Distributing Co.
sponsor of this Heineken's bowlings
tournament.
