- N - D - S ADVERTISING
ND BETTER 1959
Heineken's
Holland delights the U.S.A.-every day!
with the
world's finest
lager
nviroirre»
Holland Beer
Magazine Schedule
Newspaper Schedule
QUALITY - THE KEYNOTE OF
HEINEKEN'S 1959 ADVERTISING PROGRAM
111 llllif
The Heineken's magazine schedule
calls for a total of 21 insertions as fol
lows:
GOURMET
April, May, June, September,
October, November
HOLIDAY
May, June, July,
October, November
ESQUIRE
May, June, July, August,
September, October
HOUSE BEAUTIFUL
May, June, July, August
The two Heineken's ads will be seen
in the Sunday Supplements of the fol
lowing newspapers:
New York Herald Tribune
Los Angeles Times
Chicago Tribune
Miami Herald
Boston Herald
Washington D. C. Star
Cleveland Plain Dealer
San Francisco Chronicle
In the development of the new Heineken's ads, and in the selection of the
publications in which they will appear, quality has been the guide every step of
the way. We are indeed proud of the fine work of our advertising agency—McManus,
John 8c Adams, Inc.
The 1959 media concept employs the theory of blanketing the major U. S. mar
kets through the use of newspapers, while our magazine program reaches its own
quality audience throughout the entire country.
The selection of publications was made with an eye towards the continued
expansion and further development of Heineken's sales in every territory.
A" -
Fully aged. Natural carbonation only.
Brewed to Heineken's exclusive
old-world formula.
GEN. U. S. IMPORTERS: VAN MUNCHING CO., INC., NEW YORK 36, N. Y.
Detroit Free Press
The schedule of these ads are as fol
lows:
April 12-26
May 10-24
June 7-21-28
t July 12
August 16-30
September 13-27
October 11