BOSTON RADIO STATION
CREATES HEINEKEN'S POEM
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MASS DISPLAYS CONTINUE TO BUILD HEINEKEN'S SALES
SageVs Market could not account for more occasional six pack sales of
Heineken's before this 15 case display was installed. Their going rate
is now 50 cases every 3 weeks. What a difference!
Take a tip from this success storyBuild more mass Heine ken's displays
and you ivill build bigger and better Heineken's sales.
The staff of WORL mailed a copy of this poem to all beverage retailers within
their listening area. We liked the poem so much that we are reproducing it here with
their permission for you to use as you see fit.
There once was a beer with a flavor
That everyone seemed to favor
That beer, to be sure,
Was quality-pure,
Each sip was one you would savor!
Store owners at once sought to stock it,
Their sales then soared like a rocket,
With them it became
A beer of great fame,
And the profits fattened their pockets!
Today you can sell even more beer
If you'll just stock up like we say here
On the kind that sells best
Of all of the rest
That's HEINEKEN'S IMPORTED HOLLAND BEER
PARLOR "F"
HEAVILY TRAVELLED
AT NEW A SHOW
It's safe to say that the Van Munchkm
Co. hospitality room at the Natior
Beer Wholesalers Association's Convern
tion in New York was one of the most
crowded and heavily visited rooms on the
ballroom floor.
We thank all of you that were at the
Convention, for dropping in to see us. If
you did not make it this time, we hope
to have the opportunity of seeing you
next year.
CONGRATULATIONS -
EDDIE ABDELLA!
We were pleasantly surprised when we
saw Eddie Abdella's photo in the August
24th issue of the Miami Herald. The cap
tion cited his war service record which in
cluded saving the lives of more than 200
of his own countrymen. He himself was
seriously wounded 3 times. He accom
plished these meritous services as a front
line medical corps man. We are proud
of you, Eddie!
WELCOME TO NEW FACES
We salute the following newly ap
pointed distributors and welcome them
into the fold of our happy family:
Bonded Spirits Corp.
122-128 E. Wisconsin
Oconomowoc, Wisconsin
C. A. Feisst Co.
216 Market St.
Watertown, Wisconsin
MEET "MISS HEINEKEN"
Miss Heineken" is a thorough
bred, the pride and joy of Gren
Harris, our Pacific Coast Division
ManagerIf we only had Grade's
brother, Eddie Arcaro, we could
make some money!
