Los Angeles Retailer Features
Heineken's 25thAnniversary
NEW YORK BRASS RAIL DISPLAY
FEATURES HEINEKEN'S
AT THE WORLD'S FAIR
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Harold's Liquor Store in the fashionable Westwood section of Los
Angeles recently devoted both of their front windows to Heineken's
displays.
Here you see one of the windows featuring a blow-up of our Silver
Anniversary seal. Our Mr. Joseph Ross deserves the credit for this dis
play. Good work Joe!
Si M
In a display combining World's Fair scenery with Dutch motifHeine-
ken's proudy announces that it is the only European beer served at the
American Pavilion of the Brussels World's Fair.
Included in the display are more than 250 bottles of Heineken's Beer
a full color mural of the American Pavilion, a model automium, Dutch
dolls, shoes, windmill and scenery. The display is in the main window
of the Brass Rail Restaurant on 7th Avenue in the heart of the New
York theatre district.
WELCOME TO NEW FACES
We salute the following newly ap
pointed distributors and welcome them
into the fold of our happy family:
Kennedy-Stubbers Distributing Co.
1005 East 5th Street
Kansas City 6, Mo.
Cornelius Company
324 E. 8th Street
Sioux Falls, South Dakota
Pete Maracini, Inc.
1013 Penn Avenue
Pittsburgh, Pa.
Norfolk Beverage Co., Inc.
1100 Boisserain
Norfolk 7, Va.
Netti Wholesale Beverages, Inc.
801 East Hiawatha Blvd.
Syracuse, New York
Mutual Distributing Co.
1407 So. Bloodworth St.
Raleigh, North Carolina
United Beverage Co.
216 South State St., P.O. Box 306
Jackson, Mississippi
BALTIMORE RETAILER BUILDS
GIANT FLOOR DISPLAY
OF HEINEKEN'S
Meads Liquor Store, Oxon Hill,
Maryland, put 55 cases of Heine-
ken's into one mass display for
fast action.
And he got FAST ACTION
in five days they sold 11 cases,
better than 60% of a normal year's
sales. This is an excellent example
of how good merchandising can
build BIG sales for Heineken's.
Meads Liquor Store has been in
business for more than 24 years
and is an excellent example of how
a promotional minded retailer uses
a mass display for quick turnover
and quick profits.
