Esquire Mag. (Eastern Edition)
N.Y. Times
HEINEKEN'S
ADVERTISING SCHEDULE
FOR AUGUST AND SEPTEMBER
This is a front view of the U.S. Pavilion at the Brussels World's Fair.
Inside the Pavilion Heineken's Beer is served at the American Res-
staurant catered by the Brass Rail of New York.
August - September
House Beautiful
August
House Garden
August - September
Sports Illustrated
(Western Mid-Western Editions)
Wall St. Journal
(Eastern Mid-Western Editions)
Weeks of September 16th, 23rd, 30th
Chicago Tribune
August 3rd, 17th, 31st
September 14th, 28th
Los Angeles Times
August 3rd, 17th, 31st
September 14th, 28th
August 3rd, 17th, 31st
September 14th, 28th
Other Heineken's advertising continues
in the National Turf Dailies, Variety,
Chicago Stagebill, and all the leading trade
publications that have been telling the
Heineken's story to the retail trade.
Here is the very familiar photograph of Heineken's on de Zuiderzee
at the 1939 New York World's Fair.
Many of you will remember this restaurant and all the fame that it
brought to Heineken's.
OREGON REPORTS
The official statement of beer sales in
Oregon, issued by the Oregon Liquor
Control Commission in June, 1958, shows
Heineken's as No. 27 on the list which
includes American beers as well as imports.
It was gratifying indeed that after No.
27 Heineken's, came five more names
of American brewers, while Heineken's
headed the entire list of all other imports
including Canadian beers! We beat our
nearest competitor three times over a
salute and compliment to our own Ralph
Pingitore, the Van Munching Company's
representative in the State of Oregon.
We are proud of this report and we are
confident that similar situations exist in
most other states across the country.
