NEW HEINEKEN'S
MAGAZINE AD
Heineken's
Enn/C"
The only European beer
served in the
American pavilion at the
Brussels World's Fair!
Ï933é?MS
go (Qur cKappy cfamily:
16r=
o*
The Windmill
PUBLISHED BY VAN MUNCHING Sk CO., INC., 6 West 48th S»., New York 36, N, Y,
VOL. IX. No. 4
HEINEKEN'S SILVER ANNIVERSARY IN U.S.A.
AUGUST, 1958
IT will interest you to know that our
national Heine ken's sales keep on
coming in in ever larger volume and that
our total sales for the month of June alone
exceeded 100,000 cases which, of course,
is an all-time high!
We are just breaking our national ad
vertising, emphasizing the fact that Hein-
eken's has been selected as the only Eu
ropean beer at the American Pavilion at
the Brussels World's Fair. This indeed is
a great honor since it has the full approval
of the U.S. State Department representa
tive in Brussels. Of course, Heineken's is
the only beer served at the official Nether
lands Pavilion.
The fact that Heineken's was selected,
in preference to all other European beers
imported in the American market, is not
by accident! It is the result of the very
7 igh quality of Heineken's, its fame
moughout the world and the leading po
sition it takes in the American market.
We are busily preparing for our trip to
Holland to partake in the celebrations of
the opening of the New Heineken's Brew
ery in s-Hertogenbosch in the South of
Holland, which coincides with my own
Silver Anniversary as the Heineken's rep
resentative in the United States. I know
it will be a week of festivities and reunions
with many of my old, dear friends at the
Heineken's gatherings to which they will
come from far and wide.
I am proud of the splendid response by
our divisions and representativesand their
many wholesalers, for their Silver Jubilee"
orders which I will take with me to Am
sterdam.
May I once again take this opportunity
to thank you and every one connected,
directly or indirectly, with the distribu
tion of Heineken's in the United States
for the splendid job which is being done
to keep Heineken's as the largest selling
imported beer in this country.
Cordially yours,
(...and the only beer served at the Netherlands Pavilion!
ÉèSêSSê
heineken's unique qualities and great popularity
have made it America's largest selling imported beer!
heineken's unmatched flavor and
quality have traditionally won World's Fair acclaim!
PARIS, 1873 AMSTERDAM, 1883 PARIS, 1889
CHICAGO, 1933 NEW YORK, 1939 BRUSSELS, 1958
HOLLAND BEER
Gen. U. S. Importers:
VAN MUNCHING CO., INC. New York Chicago Beverly Hills Miami
This advertisement now appears in the Sunday magazine sections of the
New York Times, Chicago Tribune, and Los Angeles Times, as well
as all trade papers on the Heineken's advertising schedule.
Large 16 x 20 blow-ups of this ad are being used to carry this theme
into Heineken's window displays.
