Connecticut Yankees Go Dutch
Wi
mm
Coast to coast California to Connecticut, people of good taste everywhere are
joining the swing to Heineken's.
Since Connecticut is the home of our President, Mr. Leo Van Munching, it is
only natural to expect that Heineken's would be strongly entrenched in this im
portant market.
Like other parts of the country, the people of Connecticut have responded with
enthusiasm to the unmatched flavor of Heineken's. The worlds finest lager enjoys
excellent distribution from one end of the state to the other, and, steadily increasing
sales demonstrate its popularity with consumers.
HEINEKEN'S CAPTURES THE HEART OF HARTFORD
This fine Heinekens window display at the Capitol Restaurants in down
town Hartford has served to make many new friends for Heineken's
throughout the state
The attractive Gristedes window at the Ridgeway shopping center prom
inently features Heineken's.
DUTCH WEEK IN STAMFORD
The new Ridgeway shopping center out7
side of Stamford set a fast selling pace,
using a Dutch motif. The center was
visited by 100,000 people during the last
week of April. Heineken's was on hand
to meet and greet the steady stream of
visitors.
Not to he out-done by Grist ede's,
the Piccadily package store in the
same Ridgeway center promotes
Heineken's in a mass display.
HEINEKENS
FEATURED AT WORLD S FAIR
IN BRUSSELS
The selection of Heineken's at the
American Pavilion continues a long tradi
tion of World's Fair fame for the world's
finest lager and was based upon the fact
that it is the largest selling European beer
in the United States and is acclaimed as
a leader in world beer markets.
We expect to receive from Belgium
some interesting pictures of Heineken's
being served at The American Pavilion, as
well as in 3 other restaurants at the Fair
where Heineken's is featured and hope tc
have them in our next issue.
