HEINEKEN 'S
HOLLAND BEER
Wine and Food Society of South em California, Inc.
25 Jan. 58
Co
SO**'
Mr* Gren Harris
Van Munching Imports
2 57 North Robertson Boulevard
Beverly Hills, California
Dear Mr* Harris
I wish to express, in behalf of the
Wine and Food Society of Southern California, the parent
local chapter, our appreciation for the privilege of
showing your Heineken1p Beey among other imports at the
Jan*l5th Rijstafel*
It will probably interest you to know
that t,Heineken,s#f rated 77.5% in the judging, scoring
highest among the imported beers shown*
Congratulations,
THE PROOF OF THE BEER IS IN THE TASTING
On January 15 th, the Wine and Food Society of Southern California held a
Rijstafel in Los Angeles.
A number of imported beers were served with a buffet of more than 30 dishes.
These connoisseurs participated in judging the flavor and quality of the various
brands of imported beers. We have set-forth a letter from Doctor Marcus Crahan
Chairman of the society, who states "Heineken's rated 77.5 in the judging, scoring
highest among the imported beers served."
The state rests.
doctor marcus crahan, Chairman
341 SOUTH WESTMORELAND AVENUE, LOS ANGELES 5, CALIFORNIA
WATCH FOR
HEINEKEN'S ADVERTISING
IN JUNE AND JULY
Heineken's advertising continues in
high gear in the months of June and July.
Sports Illustrated Mid-West and
West Coast (in color) June 13, July 11
Esquire Eastern Edition (in
colorJune 8c July
House Beautiful June 8c July
House Garden Jnne 8c July
Heineken's advertising will appear in
the Sunday magazine section of the New
York Times, Chicago Tribune, and Los
Angeles Times, every week during June
and July.
Advertising will appear in the Wall
Street Journal, Eastern and Mid-Western
Editions, National Turf Dailies, and Var
iety.
Radio campaigns are under way in the
key markets of: Atlantic City, Boston,
Washington, D. C, Minneapolis, San
Francisco, Denver, New Orleans, Little
Rock and in all the major cities of Texas.
The Heineken's story of profits and
prestige is being told to licensees in your
territory in the: Beverage Retailer, The
Server, Hotel World Review, Illinois Bev
erage Journal, Patterson's California Ga
zetteer, Michigan Beverage News, Ohio
Tavern News, American Restaurant Mag
azine and Club Management.
RELAXING WITH BEER
It has long been said that a glass of beer
upon retiring is an excellent way to assure
one's self of a good night's rest.
The Laboratory of Applied Biodynam-
ics at Yale University has gone one step
further and has conducted extensive tests
on hypertension. Their findings are of
extreme interest and show that beer helps
the human body withstand the wear and
tear on the nervous system that comes
from noise and daily stress.
Just imagine receiving all these
benefits and the unmatched flavor of
Heineken's all at the same time. What
more can you ask?
