Celebrating The Completion
Of A Successful J
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THE HAPPY HEINEKEN'S FAMILY TOOK TIME OUT FROM ITS BUSY
PURSUITS WITH ITS ANNUAL CHRISTMAS PARTY AT THE
NETHERLAND CLUB IN NEW YORK
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From left to right: MrsAnne van Munching Johnson, MrR. B. Carter,
Jr., Mr. Mrs. L. van Munching, Grace Arcoro, Mr. C. R. Johnson, Jr.,
Mrs. Charles Newton, Mr. Leo van Munching, Jr., Mr. Charles Newton and
Mr. Saul A. Shames.
ON THE WEST COAST, THE VAN MUNCHING ORGANIZATION
HELD ITS CHRISTMAS PARTY AT JOHNNY WILSON S READY
ROOM ON THE FAMOUS LA CIENEGA STRIP
IN HOLLYWOOD, CALIFORNIA
From left to right: Gren Harris, Jules Berman, Walter Girdwoyn, Carl
Cole, Monte Lurie. Back, left to right: Johnny Wilson, Sam Fisher, Mrs
Jules Berman (Ruth), Josephine Drose, Vilma Bruckner, Martha Bundy
Boh Bercu, Joe Ross.
HEINEKEN'S ADVERTISING
PROGRAM FOR 1958
Advertising schedules for Heineken's,
in line with increased sales, have been in
creasing every year. Our advertising plans
for 1958 call for a strong program de
signed to tell millions of consumers, fron
coast to coast, about the world's finest"
lager.
Once again, prestige national magazines
will be used on a consistent basis. Heine-
ken's advertising will appear in color in
Sports Illustrated and Esquire. Always
popular with the men of America, the
unmatched flavor of Heineken's has caught
the flavor of the ladies everywhere both
in entertaining at home and in dining
out. Heineken's advertising will also ap
pear in House Beautiful and House
Garden magazines catering to the women's
audience.
Regional advertising is scheduled in the
Sunday Magazine Sections of leading
newspapers in the important markets of
the New York Metropolitan area, greater
Chicago and Southern California.
Local radio campaigns will run in other
key markets in various sections of the
country. The famous Heineken's jingle is
now making new friends for Heineken's
in the Florida market and will soon be
heard in 8 other markets.
Newspaper advertising is scheduled for
the Wall Street Journal, racing papers and
Variety. Copy will also appear in the
leading trade papers of our industry.
This program, backed by the increased
manpower of our own sales organization,
the strong cooperation and support of our
wholesalers, and our sales building point-
of-sale material designed for every re
tailer situation, should make 1958, our
25 th Anniversary, a real great Heineken's
year.
WELCOME TO NEW FACES
We salute the following newly ap
pointed distributors and welcome them
into the fold of our happy family:
Milillo Distributing Co.
720 Maple Avenue
Hamilton, Ohio
Wm. Thies Sons, Inc.
1239 N. E. Flagler Drive
Fort Lauderdale, Florida
