he Steamer Nieuw Amsterdam
Commodore Bouman's table in the NIEUW AMSTERDAM Dining Room
from left to right: Miss Betty Kravitz, Mr and MrsLeo van Munching?
Commodore Bouman, Mr. and Mrs. Abel Green of Variety and Robert Q,
Lewis of T.V. fame.
the sport activities and sunbathing. Of
course, I could not omit stating the won
derful treat of being able to buy a 12 oz.
glass of Heineken's Beer for 10^.
For the members of the National Liquor
Stores Association, there were many spe
cial functions planned which were enjoyed
by everyone. We had the privilege of ar
ranging, through the good offices of their
officials, a Farewell Cocktail Party for all
the members and their guests and we have
a few pictures taken at the occasion.
Many new ties of friendship were made
during the trip and I am sure that everyone
of our large group will have happy mem
ories of this wonderful cruise. It is indeed a
very true slogan the Holland America Line
adopted many years ago "It is good to
be on a well-run ship". The accommoda
tions of the steamer itself are as nice as
one could wish for, the food is unsur
passed, service friendly and pleasant, while
the passengers themselves make up for all
the social activities.
I think compliments should be paid to
Commodore Bouman and his staff officers
as well as to the very congenial and able
Cruise Director, Robert J. Smith.
Much too soon, the cruise came to an
end and many promises were already made
for next year's event with another Nation
al Liquor Stores Association's cruise on
the NIEUW AMSTERDAM. I, for one,
am sure that each year more members en
joy coming along and as a seasoned travel
ler, I must say that anyone who can find
the time and opportunity to come along,
can look forward to a most wonderful va
cation, recreation and constructive dis
cussion among the members.
I hope to see many of you next year and
1 can assure you that nobody will get in
Dutch!
Leo van Munching
GRAND CENTRAL GOES DUTCH
The new Cobb's Bar Cocktail Lounge
in busy Grand Central Station in New
York opened with a full window devoted
to Heineken's.
This Heineken's windotv in Grand
Central Station is attracting wide
interest. Ideally located at the en
trance to the Upper Levelit also
catches the commuter's traffic that
moves down the ramp to the lower
level.
"MIRACLE ON 34th STREET"
HEINEKEN'S
IMPORTED HOLLAND BIER
The famous Childs Restaurant on
34th Street, in midtown Manhattan,
features a Heineken's window dis
play as part of their holiday atmos
phere.
These windows are evidence of a fast growing trend that is taking hold in many
parts of the country. Alert retailers recognize that the display of the Heineken's
brand serves a dual purpose it attracts consumer interest to their establishment
as well as furthering the profitable sale of Heineken's on the premises.
