VOL. VII, No. 6
PUBLISHED BY VAN MUNCHING CO., INC., 6 West 48th St., New York 36, N. Y.
Do Our JJappp Damlliy. On
Dlie .Spirit oj? Ohriótmaó
TO the Heine ken's family in this
countryin Holland and throughout
the world, I would like to extend my
warmest personal holiday greetings.
This is the season when all of us feel
close and the brotherhood of mankind
comes nearest to reality.
The message of (tPeace on Earth, Good
Will Towards Men',' the chime of church
bells, the hymns, the shining faces of
our children when their gifts are opened
are part of the spirit which we feel.
This is the period when we take time
out from our daily pursuits to pause and
reflect on the passage of another year.
We especially in the United States
have much to be thankful for. This
has been another outstanding year of
growth and prosperity for Heineken's in
this country. All of us have played our
part in this achievement. The teamwork
and cooperation of everyone has been
instrumental in the success we have en
joyedHowever, we realize that our ma
terial accomplishment could not be pos
sible without paying full attention to
spiritual values and having them act as
a guiding force in all the things that we
It is at Christmas time that we realize
how important these spiritual values are
in whatever we do and how instrumental
they are in whatever success we have had
the good fortune to achieve.
It is in the spirit of humility and
warmth of Christmas that we send our
greetings, with the hope that next year
will see us continue to live in peace and