19th
Annum nnTionoL bee
Mr. John M. Conkley of High Life Sales Co., WichitaKansas and Mr. Leo van
MunchingJr. enjoying a refreshing glass of Heineken9 s Beer during Mr. Conkley9s
visit to our Hospitality Room
Mr. Leo van Munching, Jr. and Mr. Bob Trevathan, our Michigan representativedis
cussing the Treasury Dept. letter naming Heineken9s as the largest selling imported
beer in the U. S.
We have just returned from the Na
tional Beer Wholesalers' Convention held
at the Commodore Hotel in New York.
From all reports this convention was a
huges success with more than 2000 dele
gates and guests registered.
We opened our Hospitality Room,
Parlor F, on Saturday afternoon, October
20th. The room contained an authentic
scale replica of a famous Dutch windmill
located in Harderwijk, Holland. The rest
of the display consisted of the front of
an old Dutch house and, of course, fam
ous Heineken's Beer on draught. From
the opening of our Hospitality Room
until closing, Tuesday night, we were
favored with a steady stream of visitors.
In attendance at the room to greet our
many friends was Mr. Leo van Munching,
his son Leo van Munching, Jr., vice presi
dent of the mid-western company, Mr.
J. Connelly our metropolitan New Yc1
Sales Manager, Mr. J. Graci our Pennsy^.
vania representative, Mr. R. Hayman our
middle Atlantic representative, Mr. B.
Trevathan our recently appointed repre-
sensitive for the State of Michigan and
Tom McArdle who has charge of our ad
vertising and point-of-sale material de
partment.
There were very many visitors to the
Heineken's Hospitality Room and every
body seemed to enjoy drinking Heineken's
on draught. We could not even begin to
mention all of our own distributors who
came to pay their respects at the risk of
omitting quite a few.
In talking with the many visitors it
was brought to mind again just how
valuable the Heineken's franchise is in
this country. Many distributors from all
parts of the country were inquiring from
our representatives how they should go
about obtaining the Heineken's franchise
for their markets. It is edifying to 1
