THE NEW ADMANAGER
ARE YOUR CUSTOMERS USING
HEINEKEN'S POINT-OF-SALE
MATERIAL AND SIGNS?
WELCOME TO NEW FACES'
This is a highly flattering photograph
of that individual who is mentioned in
Mr. van Munching's front-page column
and whose name also appears under the
mast-head on the same page. These add
up to more mentions than he ever again
will receive as long as this present editor
can control such things.
There is an excellent reason for that
smug expression. His new job has made
him just about the proudest and happiest
man in New York City today. He has
succeeded in associating himself with a
going-places live-wire organization and
has been handed a dynamic, solid-selling
possible way to promote Heineken's sales.
This chap is an 'old-hand" at adver
tising alcoholic beverages has been
at it almost continuously ever since Re
peal. He is a firm believer in strong
"point-of-sale" advertising support. He
will now be doing what he likes most
to do in helping you to promote your
sales of a superbly fine product the
world's finest lager beer.
His experience has made him familiar
with your problems and, although his of
fice is in New York, you may be sure
that he is working for you. He will wel
come every opportunity to work and co
operate with you, to assist you in every
possible way.
We salute the following newly appointed Distributors and welcome them into
the fold of our happy family:
Mr. R. B. Borner
WAYNE DISTRIBUTORS
226 Walnut Street
Waynesboro, Pa.
LAFAYETTE BEVERAGE
DISTRIBUTORS
3017 Kossuth Street
Lafayette, Indiana
Mr. S. Ziffren
BEST BEERS
544 E. Washington St.
Indianapolis 4, Indiana
PIONEER LIQUOR CO., INC.
433 So. Theresa Avenue
St. Louis, Missouri
BARRACO DISTRIBUTING CO.
1966 Royce Avenue
Beloit, Wisconsin
BURR WHOLESALE COMPANY
720 No. Quincy
Green Bay, Wisconsin
JOSEPH GEORGE DISTRIBUTOR
250 Stockton Avenue
San Jose, California
Mr. Sid Eland
SID ELAND BEVERAGE CO.
1962 First Ave., So.
Seattle 4, Washington
Mr. S. Percy Foor
BEDFORD BEVERAGE CO.
340 W. Pitt Street
Bedford, Pa.
C. PAPPAS CO., INC.
540 E Street
Boston, Mass.
THIS FAMOUS ATLANTA RESTAURATEUR GOES DUTCH
IN A BIGBIG WAY!
H*|I WMlSrrri
This is 66the spotin AtlantaFolks who like to eat wellgladly stand in line
here to wait for an opportunity to enjoy the delicious food and beverages
always served in Leb'sHeineken's Beer is served exclusively in this famous
restaurantlocated in one of Atlanta's tallest skyscrapers at the corner of
Fourth and Luckie Streets. Leb's discovered long ago that a massed-display
of Heineken's in their most prominent windowinvariably pays off with increased
Heineken's salesgreater customer-satisfaction and ADDED PROFITS.
