My Recent Visit to Europe
Rather unexpectedly, I flew to
Europe in September for discussions
and consultations with the staff at
the main office in Amsterdam and the
other departments at the Export
Brewery in Rotterdam. This had
something to do with the vastly in
creased volume of shipments as well
as the Brewery's own problems in
keeping up with all other export mar
kets throughout the world, in addi
tion to shipments to the United States.
As usual, in the most cordial at
mosphere, these discussions took place
in an efficient, businesslike manner
and full and complete understanding
was reached on all matters.
Although personally acqirainted
with every department head handling
our export business, it seems more
obvious all the time that personal dis
cussions, clarifications and explana
tions pertaining to the preparation,
packing and shipments are still of
great importance and cannot always
be done by correspondence or even
overseas telephone calls. The willing
ness by everyone in Holland to try
and understand our business problems
and the eagerness to co-operate with
us contributes so much to the success
of our efforts.
My visit coincided further with the
official dedication of Cellar No. 51, a
recently completed new lager cellar
in one of the new buildings erected at
the Export Brewery's site in Rotter
dam. This lager cellar, for exclusive
use of Heineken's U. S. shipments, has
32 glass-lined lager storage tanks, each
with a capacity of about 13,000 liters,
giving a total capacity of approxi
mately 52,000 cases. This is in addi
tion to the regular facilities of the
Export Brewery for exports to the
United States and other markets.
On this occasion, a special plaque
flanked by American and Dutch flags
was unveiled commemorating the
occasion and giving the purpose of
this cellar. We are quite sure that
every foreign visitor to the Brewery
will be guided past our Cellar No. 51.
I also visited Messrs. Whitbread in
London as well as A. B. Grant Co.
(Continued on Page 4)
"1ST CLASS FROM HOLLAND"
A view of the entrance to the Van Munching Company Lager Cellar No, 51
Rotterdam inspected by Mr, P. R, Fieth and Mr, Van Munching,
Returning from Rotterdam by steamer NIEUW AMSTERDAMCommander K, Visser
and the Chef de CuisineJ, Speekjoined Mr, and Mrs, Leo van Munching in front
of the marvelous buffet supper for which the Holland Amrica Line is famous.
