On the
Spirit
*f
Christmas
V
VOLUME 6, NUMBER 1
DECEMBER 1955
The Windmill
PUBLISHED BY VAN MUNCHING CO., INC., 6 West 48th St., New York 36, N. Y.
Out OJappy. Oamifij:
IN the spirit of the holiday season
I should like to extend ?ny warm
personal greetings to you readers who
make up the happy Hein eken family
in the United States
We at Van Munching Company
have every reason to be thankful
again in 1955. Our sales during the
fiscal year ending November 30th
have soared to an all-time high with
an increase of 281/2 per cent. In cases
this represents an increase of 100,000.
This has been achieved by the full
support of our many wholesalers and
distributors and that of their repre
sentatives, the conscientious efforts of
our own sales organizationthe assist
ance of our advertisingpromotion
and publicity staffs, and last but not
least, the faithful work and interest
shown by our own office staff in New
York
Still, all this teamwork could not
have accomplished the ultimate re
sults had it not been for the full and
complete cooperation of the Export
Department at Heineken's in Amster
dam, the technical brewing experts in
.Hotterdam, and the Sh ipping Depart-
ment for their efficient handling of
our ever increasing shipments.
These are our reasons for being
grateful because if it had not been for
everybody's support and help, we
would never have been able to mam-
tain and enjoy that enviable position
that Heineken's has in the United
States market.
We shall support everyone in his
efforts to continue our upivard trend
and toe look forward to greater
accomplishments.
