I
Beer Cheese Cake
Rub 1 Yi pounds of dry cheese
through a sieve. Add to the cheese 4
eggs, 4 ounces of sugar and 3 ounces
of melted butter. Add cup of
Heineken's beer to 2 ounces of flour
and 4 ounces of raisins, and stir into
first mixture. Line an 8 x 3 pan with
ordinary pie dough. Spread the mix
ture evenly and bake in a medium
hot oven for an hour and a half.
Onion Soup Provencal
Heat 6 tablespoons of butter or
margarine in a heavy pot. Add 4 large
red onions, thinly sliced, and cook
until soft and golden brown. Add 3
cups of chicken stock, a dash of Maggi
seasoning, and 2 cups of Heineken's
beer. Simmer covered for 45 min
utes. Season with 1 teaspoon salt and
teaspoon pepper. Pour into heated
soup bowls, top with toast slices, and
sprinkle generously with grated Par
mesan cheese. Place under pre-heated
broiler for one minute and serve pip
ing hot. You'll find this hearty soup
excellent for a midnight snack or for
the beginning of an otherwise light
dinner. Serves six.
Please ask us for window display arrangements in your trade and we shall
gladly give you some layouts.
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■till
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Cjourmet Coi
Without any doubt, the Heineken9 s wooden shoe is leading the Heineken9 s adver
tising parade throughout the country. The Calvert Liquor Shop in Washington
D. C. proudly displays a beautiful window featuring the Heineken9s shoe, as made
up by our distributor, Messrs. Milton S. Kronheim Co., Inc.
Would this possibly be a suggestion for other wholesalers to cash in on this Dutch
piece of point-of-sale?
Another future Heineken9 s salesman!
Another Heineken9s truck rolling through beautiful Long Island, T\ew York, as
part of the fleet of FORBEE BROSof Middle Village, New York.
This is a further addition to the fast-growing number of Heineken9s painted trucks
so if any of our wholesalers in U.S.A. is interested in having one of his trucks
painted in the Heineken9s colors, please let us know
Our application file keeps growing. Little
David Peter Beatty of California, grand
son of I. P. Van Dyke, Catering Manager
of the Hotel Astor, has indicated his de
light with Heineken9s Beer. Unquestion
ably, he takes after his grandpa who has
had a love for Heineken9s for many, many
years! Could be a future West Coast
representative.
