VOLUME 5, NUMBER 3
NOVEMBER 1954
HAVING recently returned from
a most enjoyable and successful
trip to Europef I should like to tell
you a little more of the purpose of
this trip
Wi'th 'our etXnr^gruwiri^mfesroabo
urne, consultations with the Directors
of Heineken's as well as with their
technical staff were importantalso
because of further planning for 1955.
In order to assure adequate quantities
of Heineken s, we were promised that
a newly constructed lager cellar
known as No51would also be re
served exclusively for U. S. ship
ments. Ample quantities of point-of-
sale materials including dummy dis
play bottlesbeautiful glass and gold
signswooden shoes, etc. were ar
ranged for and shipments will be
made very shortly.
We spent some time at the Otard
Distillery in Cognac at the Chateau
de Cognac which proved to be a most
imposing old landmark while the Di
rectors and staff of the Otard Com
pany were most cooperative in prepar
ing plans for the distribution of their
world famous Otard Cognacs by our
company.
After seeing the sights in Paris for a
few daysa short visit was made to
London to visit with Mr. "Sandy"
A. B. Grant and his Export Man
ager, Capt. de A.-Borg, discussing
increased A. B. Grant Scotch Whisky
shipments for our growing trade.
Returning on the "UNITED
STATES," Heineken s seemed to be
the largest selling beer on board
Cordially yours,
m
The Windmill
PUBLISHED BY VAN MUNCHING CO., INC., 6 West 48th Street, New York City
Editor: Phil Algosino
Do Our Dlappy Damlfy:
A special celebration at the Heineken9s Brewery in Amsterdam on the occasion
of the 1,000th brew during 1954. Mr. van Munching congratulates Mr. Jan Gombert
Chief Brew Masterin the presence of Heineken9s sales and administrative executives.
Never before in Heineken9s history were 1,000 brews made within one year and
this took place in the middle of September 1954!
In the lower picturea group of technical employees in the brew house proudly
toasting this important milestone.
