3
A-:
WELCOME TO NEW FACES
We salute the following newly ap
pointed distributors and welcome
them into the fold of our happy
family:
J Ljourmet L^orner
.u,n„W.«4*
BEERWICH
For that late snack, "Beerwich" is pre
pared similar to French toast with the ex
ception that Heineken's Beer is substituted
for the milk in the batter and frizzled ham
and cheese is placed between the slices of
toast.
The "Beerwich" is made as follows:
2 eggs. Vs cup Heineken's, Yi teaspoon
Worcestershire Sauce, 2 drops Tabasco
Sauce, dash of salt and pepper, beat mixture.
Frizzle ham (amount according to prefer
ence) Dip two slices of bread in batter and
fry lightly on one side and turn,
Place two slices Swiss cheese or cheddar
cheese and frizzled ham on one slice of toast.
Spread mustard and place second slice over
cheese. Continue frying, turning, until both
sides of sandwich are nicely browned and
crisp. Serve hoi with relishes and Hemeken s.
BEERBURGER
Mix 2 pounds of ground beef with 1 table
spoon grated onion, 1 teaspoon salt, and Yi
teaspoon pepper. Shape into six thick pat
ties. Heat 2 tablespoons of fat in a large,
heavy skillet and brown the patties on both
sides. While they're browning, mix well the
following sauceYi CUP each of Heineken s
and catsup. 2 tablespoons each of vinegar,
sugar, and Worcestershire sauce, 1 teaspoon
salt and Ys teaspoon pepper. When the pat
ties are brown, pour the sauce over them and
simmer for ten minutes. When they're about
ready for the table, slice French bread at an
angle into thin oval pieces. Butter on one
side and toast slightly. Place the 'burgers on
the bread and ladle the remaining sauce over
them. Serve six.
Note: One point to remember in cooking
with beer: it should be still, and not bubbling,
when it is added to the other ingredients.
The U. S. Brewers Foundation recommends
that the beer should be opened fifteen min-
uts before you are ready to cook with it.
BEER PANCAKES
Combine Vs cup of olive or vegetable oil,
Vs cup of Heineken's, 2 eggs, well beaten,
and 2 cups of milk. Sift 3 cups of flour with
4 teaspoons of baking powder, 1 teaspoon of
salt, 2 tablespoons of brown sugar, and Ya
teaspoon of nutmeg, and sift again. Then,
under beating, slowly add to the liquid. Spoon
batter in a hot griddle, and flop to the other
side when the top shows bubbles. When
cooked, the pancakes should be slightly
crunchy around the edges, very tender in the
center. Excellent served with smoked saus
age, country bacon, maple syrup or a tart
jelly, and plenty of butter. These pancakes are
easy to prepare, easy to down, and repeat or
ders are guaranteed.
BEER CABBAGE SLAW
Shred 1 medium-sized head of cabbage,
and 1 green pepper. Add 2 tablespoons of
celery seed, 1 teaspoon minced onion, 1 tea
spoon salt and J4 teaspoon pepper. Thin 1
cup of mayonnaise with Yi CUP of Heine
ken's and add to the cabbage. Toss thor
oughly and chill in the refrigerator before
serving. Excellent with ham or corned beef.
Serves six.
The latest addition to the fleet of Heineken's trucks which will, no doubt, cause many
favorable comments when making deliveries of Heineken's in Westchester County, N. Y
by our distributor, Carmelo Bambace, Inc.
Mr. D. Starr
FEDERAL WINE 0 LIQUOR CO.
315 Clendenny Ave.,
Jersey City, N. J.
Mr. J. J. Bussolati
HIGH LILE DISTRIBUTING CO.
Hopkins Blvd. Railroad St..
Biloxi, Mississippi
JERSEY NATIONAL LIQUOR CO.
193 Ellison St.,
Paterson, N. J.
Mr. William D. Keis
KEIS DISTRIBUTORS. INC.
123 8 Fourth Ave.,
Watervliet, N. Y.
Mr. J. K. Moore
T. J. KENNEDY DISTRIBUTING CO.,
INC.
153 Maple St..
Glens Falls, N. Y.
Mr. E. Venuti
LA FRANCE WINE CO.
330 S. E. Sixth Ave.,
Portland 14, Oregon
Mr. A. A. Meisel
SAMUEL MEISEL CO.
1600 East Fort Ave.,
Baltimore 30, Md.
Mr. F. E. Palladino
ROYAL DISTRIBUTING CO.
514 No. 19th St.,
Allentown, Pa.
Mr. A. K. Thanos
A. K. THANOS CO.
480 Second St..
San Francisco, Calif.
Mr. H. E. Voegler
VOEGLER DISTRIBUTING CO.. INC.
506 Clay St..
La Porte, Indiana
WEST BRANCH DISTRIBUTING CO.
Alder Gordon Evans
Lewisburg, Pa.
Mr. H. Wolf
WOLF LIQUOR CO.
65 24 Governor Printz Blvd.,
Wilmington, Delaware
A FUTURE HEINEKEN SALESMAN!
There is nothing like starting young! Little
Scottie Johnson, Mr. van Munching's grand
son is surely acquiring an early taste for a
bottle of Heineken's! By the time he will
have had the training to be a good sales
man, we hope he shall be dressed accord
ingly!
