jaMi
I
VOLUME 5, NUMBER 1
JULY, 1954
DUE to several reasons we have
been unable to publish THE
WINDMILL for a number of
months. Now that Philip Algosino
has joined our staffwe have turned
-the~editorshipr over to him and we
are quite sure that under his guidance
we shall have regular issues published
once again.
So far 1954 has been a very
promising year to our company and
Heineken s. The sales during the
first six months are most encouraging
Our shipments to our wholesalers
throughout the country show a
25 J/2 increase over the same pe
riod of the preceding year. The pop
ularity of Heineken s as the larg
est selling imported beer in the United
States is growing all the time. We
have more wholesalers and many more
salesmen throughout the country.
We are continually expanding our
advertising and promotional activi
ties. We have several radio programs
in leading markets. We have a
very costly advertising campaign in
magazine TIMEand untold thou
sands of consumers are learning every
day our by now familiar story of
Heineken s. We are grateful to all of
you who have made it possible
to do all this publicity.
The management of the Heineken s
Breweries in Holland are mighty
proud of the results and the shipments
that are being made. In our new sales
offices which we have occupied this
monthwe shall be in a better posi
tion to serve you with your require
mentst not only of Heineken s Beer
but also with point-of-sale materials.
Do come and see us.
Cordially yours
E)h\pQHted.
The Windmill
PUBLISHED BY VAN MUNCHING CO,, INC., 6 West 48th Street, New York City
Editor: Phil Algossno
Do Our Olcippy Damify
ir.
Jan Smidt, 21-year-old righthander
Zeeman, Miss Heineken's 1954, h
Ryndam. He'll get a tryout with
from the Netherlands, shows 19 year old Flora Jean
is pitch at Hoboken after arrival aboard the liner
Minneapolis, a Giant farm club,
We haye available mats of the HEINEKEN'S
bottle and shoe and HEINEKEN'S Signature, in
various sixes.
The above mats are suitable for reproduction
in telephone directories as trade announce
ments and retail advertisements. Please ask
us for your requirements,
