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HEIHEKEN'S PRESENT AT THE POLITICAL CONVENTIONS
PAULETTE GODDARD WAS VERY UNHAPPY
In the leading Netherlands newspaper, "de Telegraaf/' mention was
made of an interview with the famous Hollywood movie star, Paulette
Goddard, upon her arrival in Holland on board the luxury liner NIEUW
AMSTERDAM.
Miss Goddard raved about the ship, its accommodations and the
marvelous food. She admired the Holland Gin glasses with the gold rims
but admitted that one drink of that a day was enough! She further ad
mitted that she is very fond of cold Heineken's Holland Beer but felt most
unhappy about the only disappointment on the boat, i.e., for three long
days, there was not one glass of Heineken's on the entire shipcompletely
sold out! Paulette thought this a darn shame (can you imagine how we
felt?).
Captain Verhoog, in order to appease her, invited her, as a special
treat, to visit the bridge and admire the fantastic view, something only
granted to a very select few passengers.
Continued from Page 3)
that the people in Western Europe
have resigned themselves to the fact
that if it should come, well let it and
there is nothing one can do about it.
This does not mean that they do not
highly appreciate the aid and support
of the American people. It must be
realized, however, that all these coun
tries have grave economic problems
and that it is sometimes impossible to
make available more money for the
defense efforts through taxation or
otherwise unless the economic struc
ture is completely ruptured. Outward
ly, there is little or no talk about
war.
There is a universal and intense
dislike for the Communists and what
they stand for but they feel that the
worst is over already since if the Rus
sians had wanted to start a war, they
would have done so last year and
now that Western Europe is getting
stronger all the time and American
production is being geared up contin
uously, we should discharge such fears
and instead, keep on working very
hard.
In Great Britain I am afraid the
expectations of the new government
under Mr. Churchill have not been
fully realized and the policies as put
into effect by the new regime are not
fully appreciated. However, the na
ture of the English people is such
that they will continue to strive to
wards their own improvement and
that with the help of others, they
some day will find themselves again
in a better situation.
In commemoration of my Twen
tieth Anniversary in America for
H.B.M., I was tendered a very lovely
dinner with some of the officials and
other friends in Rotterdam. I was
given a beautiful Delft plate with
special inscription which I prize very
highly and now decorates the wall in
my office.
Finally, the day of return arrived
and a fast plane brought me safely
back to New York where I required
several days of rest to recuperate from
all the emotions and festivities of my
1952 pilgrimage. Before I left Hol
land, I made the promise to repeat
the trip once a year. I feel not only
for our association with Heineken's is
this most important but also for our
future planning and expansion of
agencies.
So now we are back in harness once
again, full of enthusiasm, with a feel
ing of thankfulness for being so close
ly associated with the great Heineken's
family and I sincerely hope that my
experiences which I have tried to de
scribe herewith will be a stimulation
to all of us to give that extra special
additional effort towards selling a
few more cases of Heineken's.
Leo van Munching
FOR SALE
We have available for sale a Bur
roughs Bookkeeping machine, style
F-101, Serial B30149 with approx
imately 5,000 8J/2 x 11 ledger cards
and stands.
This machine is practically new.
We purchased it direct from Bur
roughs in April 1950 and used the
machine for less than one year. The
machine originally cost us $1,674.00
while we are willing to sell the ma
chine, cards and stands for $950.00.
HAmM£$8
4 %&m- m\ €8
Pictured above is a special sign arranged for by our own Sam Singer of Chicago
fame in front of Johnnie Otts9 Tavern4171 So. Halsted St.9 which is located directly
across from the main entrance of the Convention Hall. Sam reports a large dent in
the Heineken9 s inventories after the Convention.
