t
i
J)c 5}j
vXXXXXfi»
Bi
IW:;
W :.-:x
WNy!
.'.vsy.Y
^v.v.v.y.'.y.v.'
V
OOOQOMfiO»
^iA6l
>>!v!a
V,
or.
'•.V»
V.V.'.
.V.V.V.V.V.
•••••••■•••••a
HEINEKEN'S FLEET GROWS
1
9 W J
M Afl AF A
i'.VW.W*
MH#
ft MM Wa a., .«..a ...a..»..
..a. .a
a M M M .................I.
v..
a^r. I a
M.
i.t.la. at,
a
T»
m a
I.
.MM
.a
M
«...««a.
«a a
a a a a a a a a» a A a
...a a_Ajr a
a a a a a a a a a a a a a a
.......a........
a a a a a a a a a a
a.a a a a ..a.....
a a a a a a a
.a. ....a... a. a.
..a. .a. a a
aaaaa.aaaaaa.a.i
.a
a.a.a a a a.a a a .a a a
a.......
a a a
aa
..........a
a a a
...aaaaaaaaaaaaa
........a
a* aaaaaaaaaaaaa
............a
.........a......
aaaaaaaaaaaaaaaa
aaaaaaaaaaaaa aaa
a...............
a a a aaaaaaaaaa
a. a
...............a
■aaaaaaaaaaaaa
.«.«.a. a.... ..a
.a.a a a at
•aaaaaaaaaaaaa
»...a..a.....aa.
.....•.•.•a....
i. a. ....a
•....•....a...
••..a.aaa.aaaa
a
...a. ..a.
a. .....a
a a •«.-• a a a aaa
••a. a... .a....
a a a a a a a a aaaaaaaaaaaaaaaa a a a a aaBaaaaaaaaaaa.aa...a.......aaaa.......*....a... a 1 M M a a a a a a a a a
a a a a aaaaaaaaa aaa a a a a a a a a aa I aaaaaaaa.a...a..a.a...................».*.a......a r rirjfifa a a a a a a aaaaaaaaaa... a a. a. a
Ö.VJOXOjOCCIX*? J.. a a a a aaa a «a aaa. a a a.aaaaa. a. aaaaaaaaaaaaaaaa aa .V .VVf a a rQ aaa a a
a a a a a «V» a_a a. a. a a a a a a a a a. aaaaaaaaaa a a a a a A, a a a a a ...........a a a r.ft a a aa. ...a...... .aa a a
a a aw* a a aY/W««» a a /VVa aV"a a a a «a a a .V. a a .'a a a a a a a a a t a a iVAV>Y»Y.i.a a a a a a
a..«. ...a. r. a aw aaa a aaaaaaaaa a aaaaaaaaaa
Universal Wine Liquor Co., Detroit, Michigan, put two specially painted Heineken
trucks into service. Our compliments to Mrs. Mary Lalli and Jerome Thomas!
VISITORS TO OUR OFFICE
Mr. LeeRoy Fernandez, bossman
of the Tampa Wholesale Liquors,
visited us while on his way to Can
ada. He reports many new Heineken's
accounts and much repeat business in
the Florida West Coast area.
Mr. Maurice Pepper on a flying
visit to New York paid his respects
with a nice order and encouraging
sales news from the Georgia territory.
Mr. and Mrs. Bill Purvey of Ham
ilton, Bermuda came to town and vis
ited us. He tells us that in Bermuda,
Heineken's outsells all other beers by
far and estimates that the total year's
business will come close to 60,000
cases. Our compliments and thanks!
We had the newest member of our
organization with us when we com
pleted an arrangement with Mr. Rob
ert N. W. Balleisen of Twin Falls,
Idaho who will represent us in the
States of Idaho, Montana and Wy
oming as our special representative.
He reveals the existence of Heineken
fan clubs in his home state whose
members bring back home Heineken's
Beer when visiting other cities.
Mr. B. Kilroy Thompson, Heine
ken's distributor in Nassau, the
Bahamas came to tell us the glad tid
ings of becoming the proud papa of a
baby girl born at the New York Wo
men's Hospital.
BEER EXPORTS UP
A CCORDING to the Netherland
Economic Information Service,
a Royal Netherland government Bu
reau, the Dutch are increasing their
beer exports. Some figures were pub
lished on the economic significance of
the brewing industry in the Nether
lands.
The Dutch brewing industry con
sisting of 70 enterprises employs
4,000 workers. The total capital of
Dutch breweries and their affiliate
enterprises amounts to over 100 mil
lion guilders or $40,000,000.
HOW DID "BOOZE" ORIGINATE?
Booze is not a word of recent coin
age, as commonly supposed. It is an
example of a good word that degen
erated into slang. In varying forms
the term has been part of the English
language at least since the fourteenth
century. It occurs variously as booze,
bouze, bouse and bowse. Apparently
it was derived from Middle Dutch
buyzen or busen, meaning "to guzzle
liquor" or "to drink heavily," and
is related to German bausen. The
English form was in common use in
the time of Edmund Spenser. In the
Faerie Queene, written in 1590, the
poet refers to Gluttony's imbibing
too freely from a bouzing can, and
boozy in the sense of being under
the influence of liquor is recorded as
early as 1529. A similar form of the
word occurs frequently in the Scotch
of Robert Burns. The late Dr. Frank
Vizetelly supposed that booze was
the modification of a Turkish word
for a kind of liquor and was intro
duced into Western Europe and Eng
land by the gypsies. In Turkish boza
is applied to several different kinds
of drinks. It is not probable, that the
We have been informed that
John M. Signer, Jr., son of our j
Albany, New York wholesaler,
was recently elected State Com
mander of AMVETS. AMVETS
are the only nationally chartered
by Congress World War II veter
ans organization. Our congratula
tions!
slang term is derived from the sur
name of a Philadelphia distiller named
E. C. Booz, who during the second
quarter of the nineteenth century sold
whiskey in bottles stamped E. C.
Booz's Long Cabin Whiskey. Such
liquor was first produced during the
Log Cabin and Hard Cider presiden
tial campaign of 1840. Years before
that famous campaign Washington
Irving had written in Astoria (1836)
that a Mr. Hunt "spent forty-five
days at New Archangel, boosing and
bargaining with its roystering com
mander This proves that the
verb, if not the noun, was in com
mon American use at that time.
From "A Book About a Thou
sand Things."
By George Stimpson
