I
s
8
i
3
f
I
rat*
88»
f
f.
a»
S
R
üo<>' te
f V *5 I'
i
99
.v.v.
.v.*.
v*.
Viy/AV.,.v.*.v.V
y* 'f -K 4, T'4>
V '17*1 f f. f 'V'tv.
V.W
{Continued from page
senting W. L. Boffa, calling on retail
accounts in the three counties.
Ten of the salesmen now with the
company are war veterans who joined
the Boffa organization following
their release from the armed forces.
All
the
salesmen
are
trained
as
merchandisers
to
help
the
retailer
move the merchandise out of the store
or restaurant to the consumer.
Boffa owns and operates six trucks,
giving daily service to the three coun
ties. Orders received by 4:00 p.m.
are delivered the next day. Responsi
bility for this excellent service rests
with "Mac'' Bossone, warehouse
manager. "Mac," a veteran, has been
capably handling the warehouse and
routing the trucks since joining the
organization
in
1945. Remington
1 rr* fr» till
-I*
1
I
io
*1
Rand tabulating equipment was in- A true example of the promotional efforts of Our Distributor of the Month
an
stalled in 1949 for inventory control,
billing, salesmen's commissions and
daily and monthly reports.
The lines distributed by W. L.
Boffa, Inc., today are certainly a far
cry from the one whiskey label in
1944. They now distribute on an ex
clusive basis in the three counties the
attractive and permanent display featuring Hein eken9 s at the Federal Liquor Store
in BridgportConnecticutOn the leftthe ownerMr. Milton Cohen and on his
ghtMr. Henry Lavineone of Boffa's star salesmen
Sound
are also several industrial cen-
Recently Bill Boffa acquired con-
in
Brown-Forman
line,
Kinsey
line,
ters and a substantial number of sum- trol of the Sullivan Company
mer resorts. The headquarters of W. Hartford, which assures us, his sup-
L. Boffa, Inc., are located at 16 Com- plier, a coverage throughout the en-
merce Street, Norwalk, just about the tire state of Connecticut. The two
center of this territory. Through this organizations working separately give
John Begg Scotch, Tanqueray Gin,
Harvey Scotch, Marquis de Caussade
Brandy, Garrett's Virginia Dare and
California Wines, Bols Cordials and
centrally located point, prompt and
efficient delivery service is assured.
us
further
opportunity
of
having
good competition amongst the sales-
Bill Boffa, who is married and has men in furthering the sales of Hein-
three children John, Stephanie and eken's.
Gins,
Heineken's
Beer,
Crawford
William Jr.
is a golf enthusiast.
Edward Sullivan, 54 years of age,
Scotch, Berry Cup Wines and Sondria
Champagne. They also distribute as
co-distributors the Munson G. Shaw
line, and other carefully selected do
mestic and imported alcoholic liquors.
Boffa Beer Dist., Inc., organized
in 1949, is a subsidiary of W. L.
Boffa, Inc., and operates as an inde-
Like our Editor, he is an ardent Giant and Irene, his wife, have two charm-
fan. He is ably assisted by his right ing children, their daughter Mary,
hand,
Herman Yellen,
who
waves and their son James. Before he went
the scepter in a friendly office amidst into this enterprise, Edward Sullivan
a group of efficient office workers owned the Dover Brewery between
equipped with modern office machin- the years 1938 and 1944, located in
ery.
pendent corporation
with
salesmen who sell Schlitz and Heiqe-
ken's Beer to beer and liquor accounts
from Norwalk to Greenwich, and
north to Danbury.
Hartford, and previous to 1938, he
Herman Yellen, who is 38 years was with P. Berry Sons, beer whole-
of age, graduated from St. John's salers in Hartford. His hobby is also
separate University. He and his wife, Ruth, golf. His building at 47 Airport Road
have one daughter, "Sherl." Prior to occupies a footage of 6,500 sq. ft. He
his association with Boffa, Herman employs 27 people, including twelve
was the Assistant Director of Mer- salesmen. His major lines are Car-
chandising
of
the
Casco
Products stairs, Calvert's, Brown Foreman,
of
Heineken's business in the State Corporation for five years.
Browne Vintners
Park
Tilford,
Connecticut
is
primarily
done
Through the sparkplugging of Bill not to mention Heineken's and Bols.
throughout the Southern part cover- Boffa and Herman Yellen,
a very
Our field representative attached to
ing the Counties of Fairfield, Litch- aggressive and active sales organiza- this wholesale combine is Leo van
field and New Haven. These counties tion has been formed, consisting of Munching, Jr., who is fast learning
comprise a great number of residential 14 salesmen. All are very well liked the finer points of selling and taking
advantage of a swell group of sales-
communities where
the
well-to-do in the retail trade. Some of them have
commuters from New York reside. been with Bill ever since he started men in furthering the interests of the
Scattered
along
the
Long
Island his business.
retail trade in our products. L. v. M.
