mx
vwy
have several good reasons in
YY selecting the Boffa organization
of Norwalk and Hartford, to in
augurate a regular "Windmill" fea-
"OUR DISTRIBUTOR OF
ture,
THE MONTH."
Admittedly, there is a certain par
tiality
because Connecticut
is
my
home state. The best reason, how
ever,
is
the part
the
of
great
young
endeavors
on
and
aggressive
William L. Boffa in furthering the
sales of our fine products. His efforts
have resulted in a much increased vol
ume of sales.
We had known Bill Boffa, dynamo
of this company, for a long time
but only since we became associated
through our distributing arrangement
have we appreciated his many qual
ities. Part of the reason for his suc
cessful business lies in his excellent
selection of co-workers.
The story of W. L. Boffa Inc. is
the story of a company that was
founded only seven years ago and has
since grown to be one of the leading
Mr. William Boffa points out some of the interesting information
regarding Heineken's Beer to his able right handMr. Herman Yellen.
tribute to Bill Boffa who has headed wholesale
field
and
organized
the
the company since its start in the company bearing his name in 1944.
"shortage" year of '44. Bill, only 38 Lines were at a premium at that time
and at its inception, the company had
years old, is a graduate of George
town University. He became asso-
one whiskey label, Pennbrook
and
liquor wholesalers in the state, serv- ciated with the industry in 1941 as
a salesman for a Bridgeport whole-
mg
Fairfield, Litchfield
and
New
Haven Counties.
saler covering accounts in Fairfield
The progress of the company is a County.
Bill
decided to enter the
a few other wines and cordials. Bill
himself and two other men made up
the sales force and only accounts in
Fairfield County were covered at the
start.
While Bill was on the road calling
on accounts, Stephen Boffa served as
general manager, while Judith Para
dise was in charge of the office
positions which both still hold with
the company. Confidence in the future
and the expected growth of the bus
iness was demonstrated by the selec
tion in 1944 of a centrally located
office and warehouse on Commerce
Street in Norwalk, capable of storing
20,000 cases of liquor, wine and beer.
This selection has been more than
justified as with the rapid growth of
the business in seven years, they can
still operate efficiently from this loca
tion.
In a very short time, new lines were
acquired and the Counties of Litch
field and New Haven were added to
the territory serviced by W. L. Boffa
The addition of new lines and
Inc.
In the heart of Norwalk. Conn., at Commerce Streetthe trucks of W. L. BoffaInc.,
are parading before the buildings housing the liquor as well as the beer divisions,
the twO'Story building with the bay wndow and the annex to the right.
a larger territory meant an increase
in their sales force. Soon a sales man
ager, and twelve salesmen were repre-
mmm
mm
mm
