PUBLISHED BY VAN MUNCHING CO., INC. 614 West 49th Street, New York City mm y y «•v vXÏ H I v.v v.y.v.w v.v.v.v.r ''OoOooonoaNn O V.NV.ftV.W.V. .V.V. v.*. V.V ml VOLUME 3, NUMBER Editor: Albert Balink AUGUST, 1951 o u r M aPH ami T is nice to be able to report to you that the sales of Heineken' s continue to show a substantial in crease during the months of July and August as compared with last year We may all agree that the weather had something to do with this but I, for one, feel that our happy family is mostly responsible for the orders that keep on rolling in. As a matter of fact, we were rather pleased when the Brewery cabled us not so long ago to rush additional supplies of American bottles as our orders had exhausted their supplies completelyIt did not do too much harm as we had already made arrangements to ship additional Owens-Illinois bottles by boat. According to the reports received from Amsterdam, there have been many Americans who have visited the Brewery and many new friends made Shipments to Bermuda and Nas sau also continue to be much heavier than before while the Liquor Com mission of Ontario, Canada has placed their first Heineken s order. Shipments to the American forces overseas are also icans, substantial wherever so they more may Amer- be, are drinking "World's Finest Lager." In this issue we are starting with a new feature "Our Distributor of the Month and we have asked our Editor to arrange for interviews with our wholesalers so that you can ac quaint yourself with other members of our happy family. Keep going with the good work of maintaining Heineken's lead Cordially yours Under the auspices of The Netherlands Chamber of Commerce for the Pacific Coast states, the Fourth Annual World Trade Fair recently held in San Francisco also included an attractive exhibit for Heineken's Beer. Much interest was created and many prominent guests to the luncheon enjoyed Heineken's which was served as part of the meal. t 4 i mm

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The Windmill | 1951 | | pagina 1