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A
A
the occasion of the Wine and
Spirits Wholesalers of America
Annual Convention at the Waldorf-
Astoria Hotel in New York
held
April 8th- 11th, our Company, as a
member of the Association, decided
to wholeheartedly participate in this
Convention and have a Hospitality
Room to meet and receive the friend-
wholesalers and their executives
during the Convention.
We also took the opportunity to
introduce for the first time at this
Convention what we hope to be
come
the
1951
cocktail sensation
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"THE BOLS PINK SQUIRREL."
We had an attractive display made
up and from early indications, every
body who has once tasted this de
lightful cocktail comes back for more.
For those of you not already in the
"know," "The Bols Pink Squirrel's"
ingredients are 2 parts Bols Creme de the further hours of the day was, of geles, Mr. Frank LaBerge of Oakland,
In the Bols corner of our Hospitality RoomLarry Pugh acts as the host to visiting
Harry Morton of Milwaukee while Mr,
MoltzerChairman of the Board of Erven
Lucas Bols, looks on.
Noyaux, 1 part Bols Creme de Cacao course, extra.
Andy Swedlund of San Francisco,
White and 1 part light cream. Shake
Our guest book shows an impres- Mr. Johnny DeLuca of Las Vegas
with ice and strain into chilled cock- sive list of visitors to our room. Of and Mr. Frank White of Reno, Ne-
tail glasses. You'll admit it's really the many Heineken's wholesalers who vada, Mr. and Mrs. Harry Morton of
something new!
called on us, the following were in- Milwaukee, Mr. and Mrs. Johnny
It was a hectic week indeed between eluded: Mr. Ed Gerow of Worcester, Saragusa of Houston, Texas, Mr.
some continuation of our office rou- Mass., Mr. and Mrs. John Scott of Max Glazer and his son from Dallas,
tine and the Convention meetings St. Louis, Mo., Mr. Milton Fried- Texas and Mr. and Mrs. Phil Schnit-
which were highly interesting and
man
of
Chicago,
111.,
Mr.
Harry
educational. The entertaining during Sweet and Vince Trapani of Los An-
zer of Trenton, N.
There were also quite a few of our
Bols distributors as well as some of
m
m
i
the
New
York
sales
force
who
dropped in.
We made a number of promising
contacts, both for the distribution of
Heineken's as well as for the Bols
products. This Convention gave us
the unusual opportunity of bring
ing together different wholesalers from
various parts of the United States.
Having them compare notes about
the sales of our product has been to
our advantage as it made many real
ize the fine opportunities our prod
ucts have in their territories.
The
consensus
was
that
this
Mr. and Mrs. John Scott of Albrecht Liquor Co., Inc., St. LouisMissouri, paid us a
long visit and enjoyed hearing again the Heineken s story under the watchful eye
of our tall, greyish Jim Connelly.
W.S.W.A. Convention was the most
successful, best attended and accord
ing to the hotel house detective anc
the elevator operators, the best be
haved group of men that the Wal
dorf-Astoria has had in a long time.
