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VOLUME 3, NUMBER
Editor: Albert Balirik
MAY, 1951
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pleasant evening with Mr. and Mrs.
M. Honig at the famous Brussels Restaurant
in New York.
visited the West Coast and Chicagosoever on his waistlineThis
Mr. Honig has expressed his great be good publicityI
ould
appreciation
for
our still-growing
Mr. Gombert and I will attend the
PRING is in the air and May is volume sales and I have taken a bow 75th Diamond Jubilee Annual Brew-
here. What nicer tune could there
on behalf of all of you. Presently we ers Convention in St. Louis
as
the
be for the Heineken s beer selling or- have with usMr. J. GombertTech- special guests of the U.
ganizationl We see tulips and hya- nical Manager of the Breweries in Foundation
and
shall
Brewers
visit some
cinths, the Dutch national flowers, Amsterdam and Rotterdam or com- wholesalers before we return to New
in bloom and, many of you are en- monly known
as
the Head Brew York.
joying these tulips.
We had quite a busy session in
New York ever since the Wine and
Master.
We expect to do a large volume of
It occurred to me that he is more sales this month and so, give us your
than
a
walking advertisement
for
full support.
Spirits Wholesalers of America, Inc. Heineken syoung, trim, and also
Convention took place with many contrary to what you would expect
visitors from all over the country. In a brew master to look likeHe makes
addition, we had the pleasure of hav- you understand that his appearance
Cordially yours,
ing with us for several days, Mr.
is the result of hard work but quickly
M. Honig, Senior Managing Director adds that the daily tasting and dnnk-
of the Heineken s Company, who also ing of Heineken s has no effect what-