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•••.v.:
PUBLISHED BY VAN MUNCHING CO., INC. 614 West 49th Street, New York City
VOLUME 2, NUMBER
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Editor: Albert Balink
OCTOBER, 1950
HE
excitement
of
the
World
Seriesthe huge crowds that seem
ever ready to lay out big sums of
monies to attend these games bring
to mind what tremendous potentials
there still
are
for
a
product
like
Heineken s. With the country slowly
but surely gathering momentum in
its part mobilizationa great deal of
additional
income
is
going
to
be
available. This same program will
curtail a number of commodities and,
therefore, more spending power will
be available for luxury items. This
may be indicated by the continuous
orders that we are receiving from all
ready
over
the
country.
We
are
through our sales organization to co
operate with our wholesalers in the
ptomotion and other activities which
will continue to place Heineken s be
fore the buying public
new smiling
be
Reactions
to
our
waiter
table
tent continue
to
great and we believe that we have
hit on an excellent promotional idea,
which was the brainstorm of Ed
New JerseyRuhl. Please do not
hesitate asking for these table tents,
either through our representative in
your territory, or drop a postal card
to our office. This table tent brings
direct results.
of
takes full advantage
impulsebuying
Cordially yours
Leo van Munching,
October,
1950
President
At a recently held Country Club function in Connecticutthe charming hostessMrs.
Bill Baronwife of our active and successful distributor in Connecticutwillingly
posed as part of the Heineken's display. Look what she is drinking!
VISITORS TO OUR
NEW YORK OFFICES
V
enjoyed having Mr. J. H.
Honig, Managing Director of
the Heineken's Brewery of Amster
dam, on a short visit to New York,
to be repeated later. Mr. Honig was
especially impressed by the huge beer
advertising signs on his trip from
the airport to the Astor Hotel.
pleasant surprise was the visit
the Honorable E. R. Williams, Lord
Mayor of Hamilton, Bermuda, our
wholesaler on those blessed Islands
where Heineken's is well represented
by his active organization.
FROM THE DESK OF
GRACE ARCARO
My
stock
foreign stamps is
quite heavy again and this is just a
reminder to you stamp collectors in
of Mr. K. S. Goldenberg, head of the event you want to add to your
Old Peoria Company, our whole- collection. Just drop me a line.
saler in
Minneapolis, who brought as
his guest Mr. Vic Levine
owner
of
OUR OWN LIMERICK
Vic's Lounge in Minneapolis, exclu- A wrestler named Oscar McGurk
sive Heineken's draught account in
the entire state. What a place, what
a guy
i
Another distinguished visitor was
Slipped badly in his muscular work
But Heineken's on draught
Built him up fore and aft
JSow he throws all the champs with one
jerk.
m
11
