PUBLISHED BY VAN MUNCHING CO., INC. 614 West 49th Street, New York City
v.v.v
V.V.'
VOLUME 2, NUMBER
Editor: Albert Balink
JUNE, 1950
o
ur
JJ,
appu
ami
(u
UR
participation
in
the
New
Jersey State Wholesalers' Con
vention in Atlantic City proved to
enjoyed
be
most fruitful
and
we
meeting many of our good friends
and members of our happy family.
At the spring meeting of the Na
tional Beer Wholesalers' Convention
in New York City, we greeted many
of our wholesalers and their friends
of the Eastern Section of the United
States and a number of new contacts
were made which will mean a further
expansion of our Heineken group
U nfortunately,
was unable to
attend the National Wholesale Li
quor Dealers Convention in Chicago The Eastern Atlantic Division of van Munching
where I would have metno doubt,
many more of our friends from all
Jersey State Beer Distributors' Con
(I Comp
in ATLANTIC City last
attending the New
th. From left
ght: Mr. N. Hirschfield, Mr. L. van MunchingMr. E. W. RuhlDistrict Manager
and Mr. H. J. King.
am
over the country. However,
sure Al Rosenzweig represented me
ably.
Lately we are getting a great deal
of free publicity in newspapers and
national magazines which may have
to do with the ever-growing accept
ance of Heineken s Beer and the rec
ognition of being the leader in its
field. To mention a fewHOUSE
Philadelphia we are participa- that brewing skill has been able to
ting at the Holland Lair at Gimbel make throughout the centuries.
Bros. Department Store and are tak
ing a prominent
spot
among
the
If you need assistance, call on one
of
Dutch products being displayed to
bolster the trade between the two
countries.
In Chicago we shall be well ex-
our representatives.
They
are
GARDEN displayed a summer hibited in the International Trade
table including Heineken's, several of
the columns in Eastern papers refer
to "that famous Holland BrewT
Fair while plans are being formulated
happy to show you how it can be
done. By continuously talking up
Heineken s in your daily sales calls,
without having to spend too much
be pleasantly sur-
time,
you
will
prised to see your income grow on
for us to also appear at the Interna- the commissions on sales. We are a
tional Trade Fair in New Orleans in
Our season is slowly getting in full October, not to speak of the Inter-
swing and it will be your opportun- national Fair in San Francisco next
ity to cash in on the commissions month,
and bonuses which are in effect in
moving item, there is repeat business
to be had, so give us your continu
ous support.
doubt whether any other item
many territories. Give us your sup- in your sales book has as much pres-
Cordially yours,
as
port in arranging to have point-of- tige and international standing
sale advertising placed around. The Heineken s in your own retail trade,
more table tents around, the more Please give it a big boost. You can
bottles will be sold. We have plenty be proudnot only of yourself, but
of everything, so please do not be also in the knowledge that you are
bashful and ask for second helpings! offering to your customers the finest June, 19
Leo van Munching,
President
