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e
w.
Cf IJ
to
our
J4,
e ineteen
eer
many occasions we were
disappointed by the way
lieer
deed
is lit
is being served.
a pity that so often beer,
the brewing of which has been
done under the most skillful
care, is being poured in such a
way that it immediately loses
all eye appeal to the consumer.
carbonated. This chilling af
fects the foam when poured
into a glass.
Time and time
again
we
have seen waiters take a dry
glass, bold it at an angle
and
then
very
refully
pour
Beer is a natural carbon
ated
such
malt
r>
IS
beverage
supposed
and
as
to
have
loam. When heer is served on
draught, the dispensing system
is arranged in such a way that
Heineken's against the side of
the glass thereby preventing
any foam at all. By the time
the glass is filled, there is prac
tically no head on the beer and
the first inclination is to say
that the beer is flat.
each
glass
has
a
certain
amount of foam. When pour
ing beer out of a container, the
best results will be obtained
if the glass is wet, clean, and
not greasy.
The only way to do justice
to Heineken's is to serve it as
indicated on the neck label, at
in a
Continental
beers
are
af
fected by over-chilling,
con
trary
American brewed
beers which are more highly
a temperature of 45°-50
wet glass which should be left
standing on the table. The beer
must be poured from the hot-
tie which is held 2-3 inches
ahove the rim of the glass.
Pouring it that way, you get an
attractive looking glass of beer
with a firm head of foam.
HEINEKEN'S FROM COAST TO COAST
Inwmted(/urn, Ho&cmcL!
111111
.L_*_
9
j
r. i
".•.■j
•-9,90\9,9
-92
r.
•••••tilt.
9
PRODUCT OF MORE THAN
300 YEARS OF BREWING
SKILL... IT'S SMOOTH AND
MELLOWHeineken'8.
THE WORLD'S FINEST LAGER
CO., INC.
The above advertisement appears in na
tional magazines from coast to coast.
WELCOME TO NEW FACES
salute the following newly
appointed distributors and wel
come then into the fold of our happy
family:
Mr. Aaron Lewis
QUALTOP BEVERAGES, INC.
731 Clinton Avenue North
Rochester, New York
NEW ENGLAND GROCER SUPPLY
COMPANY
150 Grove Street
Worcester 5, Massachusetts
D. J. REARDON
197 Market Street
Lowell, Massachusetts
WHITEHALL COMPANY, LTD.
90 Berkeley Street
Boston 16, Massachusetts
LIBERTY LIQUORS, INC.
365 Liberty Street
Springfield, Massachusetts
111
LLORDS ELWOOD, one of the outstanding package stores in Los Angeles, California,
where our products are of course available too.
