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PUBLISHED BY VAN MUNCHING Cr CO., INC. 614 West 49th Street, New York City
VOLUME
NUMBER
Editor: Albert Balink
APRIL, 1950
o
ur
jj.
am
ami
(a
LL
around
us
we
sense
that
Spring is here with its exhilarat
ing effectsWe can feel it in the air
and in the reports from our represen
tatives. If they keep their wordwe
are going to be the busiest company in
the land.
To me, Spring has an additional
attraction because of the Dutch flow
ers which appear first. Soon after the
first crocuses and daffodilswe will
enjoy the scent of hyacinths and the
colorful beauty of the tulips. Right
now in Rockefeller Center, New York
Citythere is a beautiful display of
these Dutch flowers all around a
Dutch windmill. This spirit, Heine-
ken's spirit, makes a perfect Spring.
I had another preview of Spring a
weeks ago in Bermuda on a
Heineken s mission. In these beautiful
islands where so many American tour
ists go every year, our items are avail- The members of the Netherlands mission brought here by EC A to study American hotel
methods were guests of honor at a cocktail party given at the New York Athletic Club
by Leo van Munching (third from left) president of Van Munching Co., U. S. importer
of Heineken's Beer and U. S. sales agents for Bols gins and liqueurs, and by Jan H.
Moultzer (third from right) head of the world-wide Erven Lucas Bols organization. Shown
above from left to right are: Joost W. Boks, hotel architect; J. J. Poutsma, consulting
engineer of Heineken's Brewery, Mr. van Munching; F. Albin Pfeifer, chairman of the
mission and Secretary General of the Netherlands Board of Hotels, Restaurants and
Pensions; Mr. Moultzer; Hugo van Beelen, hotel man from Noordijk a/d Zuiderzee and
Willem Bergmans, hotel manager from The Hague.
able everywhere.
w
ITH this issue we are enclosing
fie
n
advertising pro
gram. We wish that each of you
would carry this around to show the
retailer. We have many more copies
available to help cash in on this added
stimulant for our sales
Mr. Connelly, our Sales Manager,
Quality is the salesman's conviction
for the products he sells."
Could there be a better combina-
BEER AT 80
By the Associated Press
has been working very hard on im- tion
HEINEKEN'S,
BEATZ
BUFFALO, MarchOn his
pressive plans for our Retail Sales De- WHITBREAD'S, MACKESONS,
80th
birthday William
H
partment
in
New
York where and BOES?
BLATZ, Milwaukee's finest and first
bottled beer, plays the leading role.
Yes, we have made quite a name for
ourselves as New York wholesaler
for BLATZ, thanks to its quality
and the fine cooperation of the Brew
ery. We intend to continue keeping
our name right up with the success
stories. Mr. Connelly's theme song is April, 1950
Cordially yours,
Smith boasted of his recent re-
from a broken neck
coverv
and observed"Drink a glass
of beer every day and you will
he so healthy that a broken
neck will seem like only a stiff
neck."
Editor's NoteDrink
two
Leo van Munching,
President
glasses of Heineken's every day
and you wont even notice it.
llilli
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