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SALES MEETING SETS NEW GOALS
Quotas lipped from 15-25%
A SALES meeting was held in
New York during the first week
of January, and the opportunity was
utilized to review the results of 1949,
the future plans for 1950, and a
general discussion pertaining to ad
vertising, promotion and other activ
ities by our field group which would
lead to a closer feeling of cooperation
and coordination within the frame-
work of VMCO.
In attendance were our Metropoli
tan Sales Manager, James P. Con-
showed an increase of approximately
21.4% for the entire year. It was
interesting to note that at the close
of the first six months ending June
30, 1949, there was a total increase
of 29.2%. The greatest increase for
the year goes to the Mid-Western Di
vision under A1 Rosenzweig closely
followed by the New York Division
under Jim Connelly with John Mar
shall in the Mid-West Michigan sec
tion No. 3 and the West Coast under
Jules Berman a close fourth.
A typical Dutch imported wooden shoeladies sizeas being introduced in the Florida
market for use as a barman's kittyin places where no point-of-sale is permitted
nelly and Stanley Leroy, our Mid-
Atlantic District Manager, Edmund
W. Ruhl, Harold King, our Mid-
Western District Manager, A1 Rosen
zweig and his Sam Singer, our
Southern District Manager, Harry
Sanger, our Ohio State representa
tive, John Marshall, and our New
England representative, Lewis S.
Clement. In some of the meetings
pertaining to Whitbread's and
Mackeson's Stout also were present
the following special representatives
for these brands, Alfred Funke, Nor
man Hirschfield, James Greene and
J. William Doube.
At the general sales meeting the
results of Heineken's 1949 sales
NEW GOALS FOR 1950
A T the end of the discussion, it
was unanimously agreed that
the goal for 1950 should be a total
over-all increase from 15-25% de
pending upon the territories. The
New York Section under Jim Con
nelly accepted a goal of 20% in
crease, the Mid-Atlantic Section un
der Ed Ruhl accepted 25 our New
England star, Lewis Clement, ac
cepted 25%, John Marshal in his
Ohio stamping rounds accepted 1 5
while A1 Rosenzweig and his hard
hitting team insisted on 25 There
fore, Harry Sanger and his fast step
ping feet could not do less but also
request a goal of 25% increase and
to close it all over, we put a 15%
increase on the West Coast for Jules
Berman and his associates.
A handsome prize in cash was
offered to the team that will be re
sponsible for the largest percentage
of increase in 1950 over sales of 1949
and at the time of this writing, two
groups have already claimed an op
tion on this prize.
A number of excellent suggestions
and recommendations resulted in the
further discussions as how to pro
mote and further increase sales in the
various markets. It was interesting to
note how much benefit was derived
from these discussions and how much
uniformity in these recommendations
seemed to point to the most con
structive way of securing additional
business.
A general discussion regarding a
press advertising campaign was held
the results of which have done much
to guide us in the completion of the
budget for 1950. Everyone in our
sales group can feel confident that he
has added something to the plans
which no doubt will bring in the
hoped for results.
CONSUMER DEMAND TO BE
PROMOTED
l^MPHASIS on window display
with the attractive movable
windmill was made with the result
that additional mills are being
ordered and before long will deco
rate many prominent windows
throughout the United States. Other
pieces of point-of-sale were discussed
including the decorative wooden
shoe to be tested first in the Florida
market as an introduction for a bar
tender's "kitty." It was the consen
sus that with the great strides in dis
tribution through our wholesalers
and manpower, further large in-
creases in volume would have to come
through more popular consumer de
mand. Therefore, some press adver
tising would have to be included. A
review on type, of outlets disclosed
further that the best potential seemed
to be through eating places closely
followed by hotels, restaurants and
bars, then stores, and finally night
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