PUBLISHED BY VAN MUNCHING Cr CO., INC. 614 West 49th Street, New York City
T
VOLUME 1, NUMBER
Editor: Albert Balink
MARCH, 1950
o
nr
J4.
am
ami
L,
UR January issue has been de
layed
because of developments
within
have
our organization
and
we
therefore, combined January
and February in one issue.
We have entered the year
with
better
indications
year
for
of
the
a
bigger
company
1950
and
and
consequentlyfor everyone connected
with
us.
The
outlook
IS
indeed
promising as far as sales for Heine-
ken's are concerned. With an ever
increasing distribution and a larger
and better national sales organiza
tion plus a carefully planned adver
tising program reaching approxi
mately five million readers a month
it is only natural to assume that sales
for Heineken's will show a heavy
and substantial increase.
The advertising and promotional
plans of our English products, Whit-
bread's
Pale
Ale
and
Mackeson's
Stout, will undoubtedly also help to
show a good inroad on the American
market for these fine brands.
w
have entered into an agree
ment with Messrs. Erven Lu
cas Bols Inc. of Englewood, New
Jersey, whereby we become the U
Sales
Agents
for
their
liqueursbrandies and gins.
Being
associated with such an outstandiny
name in the American Liqueur mar
ket, backed up by a Dutch history of
over three centuries, will add im
measurably to our own standing and
reputation in our industry.
will
give us the opportunity to increase
our organization, to entrench our
selves more firmly with many of our
wholesalersf and in general, we hope
to
grow
with
the
brands
we
so
proudly represent.
The latest addition to the fleet of delivery trucks of our company in New York
A number of wholesalers including Blue Ribbon Distributors of Miami have
to paint (me of their trucks identical to the above. Color schemes and lay-outs are
available.
renowned enJ01J
This future program will require
a great deal of every one associated
with us. In turn, it offers real possi
bilities and further security for the
future which is so much our Ameri
can way. We know we are tackling
a big job but with the goodwill we
the
the
WELCOME TO NEW FACES
salute the following newly
appointed distributors and wel
come
them
into
the
fold
of
our
family
of
our wholesalers and
friendship
of
their
men, plus
spirit within our own organization,
here is a team which is hard to beat
and will, therefore, succeed.
Cordially yours,
Mr. M. Pepper
ASSOCIATED BEVERAGES CO.
728 Humphries St., S. W.
Atlanta 3, Georgia
Mr. Frank Vitali
BOHEMIAN DISTRIBUTING CO
2254 East 49th St.
Los Angeles 11, California
and their 11 branches
Mr. Kemper Marley
UNITED LIQUOR CO.
1515 No. 19th Avenue
Phoenix, Arizona
We
also
salute
Joe
Davis
and
Leo van Munching,
Manny Schwartz, BLUE RIBBON
DISTRIBUTORS of Miami, Flor
ida, as our exclusive distributors in
March19 50
President the Southern Florida area.
mmmmmsmssmsmmm
