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Won
UDDY-FACED, stocky Dr.
Henry Pierre Heineken can turn
on a sparkling charm easily but as
suddenly, he can flash with intensity.
At such moments his jaw juts out
like one of the precious antique steins
he collects in his office. From this, it
seems that like his name, Dr. Hein
eken is as closely identified with the
organization which carries his name
as one can possibly be.
Born April
1886, in Amster
dam, son of G. A. Heineken, he lost
his father at the age of seven but still
remembers him as a man of boundless
energy. It was G. A. Heineken who
changed the name of the old brewery
"De Hooiberg/' situated in the pic
turesque part of Amsterdam where a
canal is still running in the middle
of the street, to Heineken's Bierbrou
werij Mij., N. V. The name of this
old brewery, "De Hooiberg" was re
ferred to in printed references as early
as 1620. It is the only brewery in the
world which may claim such an an
cient ancestry.
In 1873 the father of Dr. Henry
.....v....
dam working hard to learn all about
the brewing business. Alfred, better
known as Fred, spent some time after
the war under the watchful eye of
Mr.
van Munching in
the
United
Pierre Heineken proved his efforts States in order to study American
successful by expanding the company
marketing and merchandising. He be-
when another brewery in Rotterdam came so impressed by what he saw in
was opened. When he died in March
America, that he married Miss Lucille
1893, he had left to his widow and Cummins of a distinguished distilling
only child an organization that had
family in Louisville, Kentuckv. At
begun to count internationally. Henry the beginning of this year, he and his
Pierre Heineken at the age of seven, wife returned to Holland.
despite his engaging precocity, was H. P. Heineken speaks French
forced to admit that he was a bit too and English as fluently as his native
Dutch. As a leader in business, he has
been and still is an eminent success.
young to take over the growing em
pire. Insead, his mother successfully
coached the organization while young
Under his leadership
the
Heineken
Henry went through grammar and Breweries became Europe s largest and
most famous beer producing organ-
high school and finally graduated
from the venerable University of Am
sterdam with a doctor's degree in
chemistry.
FTER
joining
his father's grow-
ization. The combined sales of the
Breweries in Amsterdam and Rotter
dam are far bigger than those of any
other brewery in the Netherlands.
ing empire, on October 1, 1916,
he became Managing Director.
He
EINEKEN'S export trade covers
the seven seas and many markets,
married in 1919 and had three chil- among which the U.S.A. stands out,
dren. The oldest son, Alfred Henri not only in quantity but in pride of
is now at the main office in Amster- trade which is the envy of other
Dutch brewers. The Heineken brew
ing organization is interested financi
ally in a number of breweries in for
eign lands, some of which bears its
name but all are managed commercial-
by the home office in Amsterdam.
Moreover, Heineken's has a direct in
terest in several additional breweries
different countries,
situated in
six
among which those in Egypt and
Israel are the most important.
The
foregoing
may
prove
that
Heineken's can lay claim to an honor
able
position
m
the
international
brewing industry because of its past,
as
well
as its present position.
For a number of years Dr. Heineken
has been honorary Vice-President for
life of the "Ligue Internationale des
Adversaires de Prohibition," the In
ternational League of Enemies of Pro
hibition. Such a City of Light as
Paris, of course, is the seat of the
organization and France is the only
member that can elect the permanent
president.
R. HEINEKEN'S sturdy but en
gaging personality overpowers
everyone. He is a generous man and
one of Holland's greatest benefactors.
He is an accomplished pianist and he
spends many an evening playing the
works of his favorites, Beethoven and
Debussy. For fifteen years he has been
a member of the Board and for twelve
years, the President of the Amsterdam
Concertgebouw-Orchestra which has
been under the leadership of such
famous conductors as Willem Men
gelberg, Pierre Monteux and Bruno
Walter. He was kicked out of the
President's chair by his unfriendly
neighbors, the Nazis, in 1942 but
was reinstalled after the war. Among
the decorations he received, Dr. Hein
eken is most proud of having become
a Knight of the Order of the Nether
lands Lion in 1938. In the same year
he also became a Chevalier in the
French Legion of Honor for his con
tributions
to
the
furtherance
of
French science and artistic culture in
the Netherlands.
