PUBLISHED BY VAN MUNCHING CO., INC. 614 West 49th Street, New York City
1
58888881
M i
I
$888888?
mom
x-x
•Xy'*
u
fifr.W.vCv.V
isssvi-i-aXX-:-:-::-:-:-:-:
v.v.
BWW«
X\%vX*X\\vHvXvH
v.v.v.\v.v>.\v.v.\v.v.v
XvXv.-
.•.w.
\v.
aVxi
.'.Va'.'.V.V
WwWKw,
•V.W.
'V.vWl
■yvwi
joooooS
KWoooOi
.'.VaVa'a
iQCOqOqOO
VOLUME 1, NUMBER
Editor: Albert Balink
OCTOBER, 1949
o
ur
Jl
appu
ami
lu:
N
OW that summer is about at its
end and the heat wave is final-
broken, we brace ourselves for
better and bigger things to do in the
months ahead
With our enviable position in the
American market and the large list
of newly appointed distributorswith
more to follow, we are more than
confident that our business will con
tinue its steady growth.
Over the number of years that
have conducted the sales of Heine-
ken's in the United States, I have
found
that
the
Fall
sales
Season
results.
has
It
brought excellent
seems that after vacations are over
business in the larger cities becomes
more active andnaturally, Heineken
sales increase accordingly
At the request of our European
suppliers, I plan to make
a
quick
trip to Amsterdam, Rotterdam, and
London during
the
early
part
of
October and will tell you of my ex
periencesboth with the Heineken's
as well as the Whitbread's organiza
tions upon my return. My staff in
New York as well as the field repre
sentatives are promising even better
Dutch
Steamer
Brings
Tulips
and
Heineken
w.
,VA
W
f
/.V
O a .Ti vfe
a .mm m.
a ML a WW a i
u mm n
a a ^^B
m ..mm.. Ws
C* C* VB ..•..•..|....t|...(|
II ............m...... tTr.
m m m ..m....
I'll.
m n v«
a I •....•I.I.I.I.I..III..I......I............... WB
9 uil •••l.iilllllliliillilliiiliiii.aiii.iii.li.iii
WB
U'lilfS
IJKI ••ll.l.li.li.i.#ili.li.iii.|ii|iii«i#»#i«#iiii.i U
MB w. «.«......a.......
m
B I I I I i
I».
J
fl.
a a> i
B. w ww
rm a a a a
|..a.i......a. a. ra
.mm mm .a.a.a....a....aaa.aaaaaaa a WB a a a a a a a
ja ^^B .a......
B r m ...........ft....... ^Ww.
tt iA®t
a aVa®. - i
aBI .a. ai...
t m |jf. .V. ........a....... ...aaa.a... B^W
a aal a a aa.aa.a.a.B.aaaa.aa.a.. W a
i a WW B ..aa...a...aaa...a...........a..a............ y
i*.*.*a*eS'e*.'a*.x'.'a'a'e'.*."a*.'a*.'."a".'a*.*.*.* *a*a* '.QO
aj/y a A aaa.a. .a. a..a......aa**ia..a..... a.... V. a
a WW aaa.a. V .a....a..a..a...a....aaa................... .Bay a
a WW aaa.a. a* aa. a. .*a* a. aaa.a aa. a... a..... nr.
a fll m a a.a.a...a.a.aa.....aa............a............... ffl
a a WW a a aa... .a., a.. .a. ni
I
•Biaiaai
a a a a a a a
..aaaaaa
aaa.a. aaa
m
m
m
n
m a m
ra a Bi a I a a l I
a..........
a a*
aaaaaa. a a
.mm... ..f. a
aaaaaaaa
t Wa a a a>«>«*«'«>**a>a>a'a'a'a>a'a>a*a*a>a*a'.'a'alOa*a>a<.>a,a<a>a*a>a*T'T>f>a*r'r,T*.>-<^UOt' »V
an aaaaa.a.a
aaaaaa. a.
aaaaaaaaaaa
aaaaaaaaaaa
aaaaaaaaaaa
aaaaaaaa aaa a a a a
a a a a a a a aaaaaaaa
.aaa.a. aaaaaaa
aaa. aaa a O aaa A
a* .....a. aaaaaa n
i a a a a a aaa a a a a a
.•••aaaaaaaaaaa
aaaaaaaa. ..aaa.
a a aa. aaaaaa.... «a. a
.•a.aaaaaaaaaaaaaaaa.aaaaa a a aaa a a
a a a a a
1
(IBBBB
m m Ml
WWW
www
1KB BUI
mm», m
......WW..
..•aa.aaaB
..a
Baaaaaaaaa.aaaa.aaaaaaaa
B.B. a. .aaaaaaa. aaa. aaa.
a a a aaaaaaaa aaaaaaaaaaa a
I a a aaaaaaaaaaa
aaaaa.a.
a BBa a
oOOC- o«
v...v#-v-v.r
WELCOME TO NEW FACES
We salute the following newly appointed
distributors and welcome them into the fold
of our family:
ADVANCE BEVERAGE CO., 315 W.
TULIPS
HEINEKEN'S
things while I am gone. I hope you Maryland St., Indianapolis, Indiana.
anil all pitch in so that you won't
disappoint my boys.
The Dutch steamer PRINS
M AU RITS unloading its Hein-
ALLEN PRODUCTS
CO.,
1702
N.
Harrison, Fort Wayne, Indiana.
Cordially yours
Leo van Munching,
BALISH BEVERAGE CO., 5 22 Morris
eken's cargo in Chicago
September also carried
stantial assortment
early
sub-
Dutch
Avenue, Summit, New Jersey.
BEST
DISTRIBUTING
CO.,
Water-
tulip bulbs for Spring growing.
September 1949
President
A
A
A
34th NATIONAL HOTEL
EXPOSITION
We cordially invite you to visit our
Booths #342-343 on the 3rd floor at
the National Hotel Exposition which
is being held at Grand Central Palace
in New York City from November 7-
1 1th, 1949. We will be seeing you.
town, New York.
Mr. John Burns. JOHN BURNS, INC.,
5 22 No. Broadway, Gloucester City, N. J.
Mr. Roy C. Feltman, CAPITOL LI
QUORS, INC., Jackson at Ninth St., Omaha
8 Nebraska.
Mr. Paul Oberfield, PARKWAY DIS
TRIBUTING CO., 1201 Galveston Ave
nue, Pittsburgh 12, Pa.
was interesting
know
that
charming young lady,
typically Dutch, also appears
Miller's High Life ads,
Spanish side!
right by
steamer and
more on
attended on
TRI-CITY
BEVERAGE
CO.,
4526
She
the Captain
125
So.
Earing Ave., East Chicago, Indiana.
UNITED BEVERAGE CO.,
Hill St., South Bend, Indiana.
WAHL DISTRIBUTING CO., 921 Kil-
bourn, Rockford, Illinois.
on
Mr.
Rosen-
zweig, our Midwestern repre
sentative.
