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4\ *0*
U I o.
A C»
40,787,916 Barrels Indicate
Growth
Temperance
Brewers' Head Hotes
New high record beer sales during the
first six months this year definitely indicate
that the American public is becoming more
temperate in its drinking habits, E. V. Lahey,
president of the United States Brewers Found
ation and Smith Brothers, Inc., New Bedford
brewery, declared yesterday.
Tax-paid withdrawals for June are
also
the highest since the relegalization of beer
Mr. Lahey said. "These sales bring the total
sales for the first half of the year to an all-
time high for the industry. Beer and ale sales
have risen
i t.V
Miss van Munching was educated in the
States and abroad and was graduated from
the University of Maryland where she was a
member of Kappa Kappa GammaMr. John
son attended the University of Oregon where
he was a member of Sigma Nu. During the
war he served in the United States Navy on
duty in the Far East.
WHAT IS BEER?
The
dictionary
says
beer
is
a
"liquor made from fermented malt
flavored with hops" Historically,
beer is one of the oldest drinks known
to man. Even the word
beer
goes
W.V
ANNIE VAN MUNCHING
back to the days of ancient Romans
who called it Cerevisiae meaning the
"strength of grain." Ale originally
was the name given to beer made
with hops. In Canada, today, Ale
means beer made with a yeast which
rises to the top after fermentation.
from 40,034,907 barrels for the On Sunday, July 24, Mr. and Mrs. Leo van
Lager,
which originally meant
entire year of 1934 to the present figure of
Munching of Rotterdam, The Netherlands, "stored" or aged beer, now describes
40,787,916 barrels for only the first half and of Seven Gables, Belle Haven, Green- beer made with a yeast which sinks
of this year
It was
pointed out that 1947, which
was previously the biggest year for liquor,
beer and wine sales, is lagging by 602,810 Drive, Greenwich.
barrels in the comparison with the first half
of this year. Distilled spirits sales were also
said to have reached their peak in 1947 and
have been declining steadily since that time.
wich, Connecticut, announced the engage
ment of their daughter, Miss Annie Frieda
van Munching to Mr. Clarence R. Johnson,
Jr., son of Mr. and Mrs. Johnson of Orchard
after fermentation. Stout or porter is
ale made with roasted malt or barley.
Good beer is brewed from malt, yeast,
hops and water. (From: Labatt's
HEINEKEN MATS AVAILABLE
It is Mr. Lahey's contention that beer as
well as wine is being more widely accepted
in American homes as a mealtime beverage.
Despite the general business decline during
the past several years, beer sales have con
tinued to increase, he pointed out.
According to the statistical department of
the foundation, beer sales for the entire coun
try during June increased 14 per cent over
May. In comparison with the first six months
of 1948, the corresponding period this year
recorded a 2 per cent increase, it was declared.
9W5
y
Heineken
c,tfu( tf<&c
In the breakdown between bottled and
canned beer, it appears that sales of the form
er are also increasing. For the nation, total
package withdrawals during June accounted
for 71.2 per cent of all withdrawals, it was
declared. Draught withdrawals during the
same period accounted for 28.8 per cent of
the total, it was reported. Sales here, how
ever, differ somewhat from the rest of the
nation in that draught and package sales are
about evenly divided.
Even in the face of the recent prolonged
brewery strike here sales of beer continued
to reach record levels. The extremly high
temperatures and humidity were believed to be
major factors in increasing demands for beer.
We have mats available of the Heineken table
the windmill (above) and
the bottle (right). We have these mats in various sizes and they can be used in
telephone directories, trade announcements and retail advertisements. Please ask us
for requirements.
