PUBLISHED BY VAN MUNCHING CO., INC. 614 West 49th Street, New York City
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VOLUME 1, NUMBER
Editor, Albert Balink
AUGUST, 1949
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HAVE a pleasant message for all
the members of our Heineken fam
ily. When the month of July drew to
a closeour national sales so far for
1949 were well over 30% ahead of
1948
At this time I should like to salute
a
the Alexandria Distributing Com-
aa
pany of San Francisco for their fine
results in the short time that they
have been our distributors and the
appointment of additional sub-dis
tributors in the Northern California
area. A word of thanks should go to
our representatives at the west coast
who have done such a swell job. We
are very thankful to our selling rep
resentativeswhether working for our
company or our distributors, for the to smile. He was probably drinking Heine-
n
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Ori a a a
FROM OUR ENGLISH FRONT
HE
sales
of
WHITBREAD'S
ENGLISH PALE ALE and its
big brother, MACKESON'S MILK
STOUT, are continuing at a very
satisfactory pace. The West Coast has
really taken a fancy to both items.
The London dock workers' strike
made it necessary that we dig deeply
into our New York inventories and
ship quantities by coastal steamers in
order not to disappoint the newly
won retail outlets.
MACKESON'S MILK STOUT is
creating
much furore
among
the
medical profession. We have received
several thousand requests from doc
tors for samples and anyone who has
Famous Dutch artist Frans Hals knew that not joined in Stocking our British
is really missing a lot. The ad-
THE SMILING CAVALIER
the beer drinking cavalier had good reason
Line
fine showing in 1949.
When everyone is talking of a de
clining market, we can certainly be
proud of our sales figures. We have
the Old Masters!
tried to find the answer to this and of our family:
ken's, Holland's oddest brand, as classic as vertising and promotional campaigns
behind it make it profitable, not only
for our distributors, but for their
salesmen. Let's keep going and make
this another humdinger! A number
WELCOME TO NEW FACES
We salute the following newly appointed
distributors and welcome them into the fold
have based it on the following
An
active organization
of
MERRITT DISTRIBUTORS, Oakland,
California.
of
outstanding
bars
are
featuring
hard-working men who each, Street, Princeton New Jersey.
in his own way, is accomplish-
"Champagne Velvet" with MACKE-
F. A. BAMMAN, INC., 12 MacLean SON'S MILK STOUT which gives
ing a great deal.
Through more and better dis
tributors throughout the Uni-
ted States, the national distrib
ution is more effective.
3Heineken s, the world's finest
Lager, is making more and
more friends and has establish
ed itself for its outstanding
quality as the leader of the im
ported beer market.
should like to ask every one of
you to continue doing his part so that
our selling record will remain the best
compliment to our happy family.
JOSEPH PINGITORE, INC., 241 Chel
sea Avenue, Long Branch. New Jersey.
further emphasis to the many selling
points of this unique malt beverage.
DID YOU KNOW THAT...
Beer
recipes
endeavor
next issue.
being used
dishes.
many
shall
board steamers
United
select
few for our
The Brewery has informed
that during
first three
months
1949, 98%
beer exports from Holland
United States were Heine-
ken's and during May and June,
100% of the export shipments
from Holland were Heineken's.
Not bad,
States Line, United Fruit Line,
Grace Line, in addition
ing exclusive on all Holland-
America Line steamers,
air, it is served on all planes of
Royal Dutch Airlines,
railroads, it is served in the din
ing cars
Pullman Com
pany, New York Central, Penn
sylvania, and New York, New
Haven
Hartford Railroads.
With
Cordially yours,
Leo van Munching,
sympa-
What other outlets
can
you
our ex-competitors.
Heineken's is being served on
think
ture?
complete this
July 1949
President
