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MEETING
THE
HEINEKEN'S
PEOPLE
W
along
HEN for the first time in fourteen and particularly every Amsterdammer
saw sailboats glide again or Rotterdammer knowsHeinekens is
one of the many imponderables which
years,
the
dikes,
when
saw
the
fraicheur on the cheeks of children, the constitute national pride. Did
deep smile of young girls, gay
say
inl
and
ponderables? Nothing that cannot be
wholesome, when I saw the feverish weighed about Heinekens! There are
tempo of reconstruction setting the pace two large breweries, one in Amsterdam
AL ROSENZWEIG
Once upon a time there was a little
fella, whose picture we show above. He
could be called a success story as this
young fella is known today as Al Rosen-
zweig, our very successful Mid-Western
District Manager.
The historic Town Hall in Middelburg is proof of Holland's fast reconstruction. It has
been completely rebuilt after being utterly destroyed during the war.
for all Marshall Plan countries I under- and one in Rotterdam. As I had made
stood better, all at once, why many an my headquarters in Amsterdam, the
American
from
Walt
Whitman
to
nation's capital, I saw a lot of the
Teddy and Franklin D. Roosevelt to the people of the Heineken's main office out
simple man you meet on Main Street, there. There was Dr. H. P. Heineken, as
occasionally brags about his Dutch an- pleasant and sturdy as a precious stein,
cestry. Irishmen and Dutchmen alike his son Alfred, who recently spent some
seem to have made something extra time in the United States, Dr. J. M.
special of their countries and many a Honig as hospitable a Managing Di-
tourist can understand their patriotic rector as you have ever seen, Dr. B. ter
fervor, even long after they have settled Haar, the export manager, young, in-
in the New World. telligent and possessed of a great sense
However, of these two, Holland has of humor, Mr. Dresselhuys, clever Pub-
Heinekens. When I renewed my ac- licity Manager. And further, a great
quaintance with that quaint and vener- aggregation of hard-working and invari
able city of Amsterdam I realized that ably pleasant people, all typical counter-
any member of America s Heinekens
parts
of those Americans who have
with
Holland's
family Vould soon feel at home there, associated themselves
The very first cafes you see arriving on finest brew. Being now a member of the
the train from The Hague, have large Heinekens clan myself, I may be classi-
Heinekens signs. The best hotels and fied as a diehard whom one can forgive
taverns in the town itself advertise and some family pride, yet
serve Heinekens with a sort of ritualistic saying, that Hollanders in general are
am serious in
pride.
When
white-aproned waiters, just as happy with Heinekens. Heine-
THE AMAZING GROWTH
OF MACKESON'S
MILK STOUT
It is with profound pride
and joy that we tell you of
the amazing growth of our
English imports
of
Whit
bread's Pale Ale and espe
cially Mackeson's Milk Stout
The
opened
markets
we
which include
have
the
Eastern SeaboardMiddle
West Coasthave responded
most enthusiastically, but
what is more important, we
have a great demand of re
peat
business/Macfceson's
Milk Stout has hit the fancy of
the American connoisseur.
We are very proud to be
its importers because of its
fine qualitybackground, and
also because it will give our
organization
substantial
an
additional
source
of
good
will and income in time to
come.
terdam I know better now why Heine
kens can guarantee its quality. The
brewers are the best in the country,
considerable staff of scientists is en
gaged in continuous research.
hope
to report on some of their interesting
often with fatherly moustaches, bring
kens to them means one of the outstand- findings in subsequent issues. \&e will
you a sparkling glass óf Heinekens they ing products which have given Holland
look as if they had just heard the na- its good name abroad. Having visited
bring you also some "'profiles
of
mem-
tional anthem. For as every Dutchman the laboratories in Amsterdam and Rot-
bers of the Heineken family out there.
The Editor
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