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PASTEUR HUNTED BACTERIA
U VEN during the first few years of
its existence, the H.B.M. did pio
neer work in the fields of pure yeast-
culture and of artificial refrigeration.
Pasteur, who had already made ex
tensive researches on behalf of the
French wines, and who, as a good pa
triot, was annoyed by the fact that after
the lost war of .1870 there was still im
ported a considerable quantity of Ger
man beer into France, published a book
in 1876, with the objective of making
his country self-supporting in this
respect. In it he set forth the theory
that the frequently occurring and inex
plicable putrefaction of beer was caused
by the growth of undesirable kinds of
yeast and bacteria, and his advice was
to work with one kind of yeast only,
cultivated by means of the so-called pure
culture.
This discovery of Pasteur's was of
enormous importance for the further
development of the brewery-industry,
because it made large scale industriali
zation possible.
However, France was not the first to
profit from the results of Pasteur's
labor. The Danish professor Hansen
was the first to put this theory into
practice; this example was followed
shortly afterwards by Elion, analyst of
the H.B.M.who performed a splendid
job in the construction of a useful ap
paratus for the cultivation of those pure
cultures. The practical result was that
soon Heineken's yeast was world-
famous and many countries, Germany
being one of the principal among them,
were supplied by the H.B.M.
PUTTING BEER ON ICE
A T the same time the German Linde
brought about a revolution in the
technics of refrigeration. Until that mo
ment the breweries had to keep their
cellars cool by means of ice which in
the severe winters they got from the
rivers and canals (which explains why
breweries were always built on the
water-side) and if the quantity of ice
was insufficient, they had to send vessels
to the extreme North to get it. Linde's
refrigerating-machine eliminated this
expensive procedure.
It took many years before the useful
ness of this discovery was generally ac-
cepted, and again the H.B.M. was
among the first to do so. It was the first
DID YOU KNOW THAT
Ted Husing, the famous
sports announcer and disc
jockey, has quite a collection
of Heineken's beer bottles
and advertising in his home
bar including some original
Heineken bottles from Soera-
bava, Javawhich was
brought in at the outbreak of
the war in 1 94 J
brewery in the world to invest in an
artificially refrigerated fermentation-
cellar.
In the centuries of its existence
H.B.M. has grown to a concern of inter
national standing. The combinëd sales
of the breweries in Amsterdam and Rot
terdam are bigger than those of any
other brewery in The Netherlands. Both
breweries have been modernized since
1923 and can be counted among the
best equipped of the world. The labora
tories have earned a universal reputa
tion by the results they have achieved.
COVERING THE SEVEN SEAS
TTEINEKEN'S export-trade covers the
seven seas of the world and the
biggest markets are the U. S. A., the
West-Indies, West-Africa and Egypt.
The first foreign beer to enter the U.S.A.
after prohibition was abolished, was
Heineken's beer.
Many shipping-companies, Dutch as
well as others, have put it on their lists
of beverages. The Holland-American
Line has not sold any other kind of beer
in the last 40 years.
The H.B.M. is interested financially
in a great number of breweries, local as
well as foreign. It has a predominant
interest in the Brewery of Saint Serva-
tius in Maastricht and the Bresserie
Léopold in Brussels. The brewery in
Soerabaja bears its name and is man
aged commercially and technically by the
H.B.M. Moreover Heineken's has a di
rect or indirect interest in several other
breweries, situated in six different coun
tries, among which those in Singapore
and Israel are the most important. The
foregoing may be sufficient to prove that
The Netherlands in general and the
H.B.M. in particular may lay claim to
an honorable position in the interna
tional brewing-industry because of its
past as well as its present position. How
would it be possible otherwise that Hol
land in proportion to its beer produc
tion has the highest percentage of sales
outside its own country? The often-
heard remark that identifies beer-brew
ing principally with Germany and
Czecho-Slovakia is therefore completely
incorrect. In the first place, since the
days of Pasteur and Linde a powerful
brewery-industry has developed in sev
eral countries including the United
States but not only on historical grounds
but also on account of its present-day
position, Holland might claim a reputa
tion equal to that which the above-
named nations have earned.
The Heineken Brewery in Amsterdam. Other large breweries are in Rotterdam and
in many other towns around the world.
