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PUBLISHED BY VAN MUNCHING CO., INC. 614 West 49th Street, New York City
VOLUME 1, NUMBER 3
Editor, Albert Balink
JULY, 1949
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HERE has been a delay in the
preparation
this
issue
THE
WINDMILL because our editorMr.
Albert Balinkmade a trip to Holland.
He returned only a few days ago. Dur
ing his stay in the Low Countries he
spent considerable time with the officials
the management
the Heineken s
Breweries and has prepared his obser
vations the first of which you find in this
issue.
Now that he is back, we expect to go
to press regularly so that you will be
kept posted on what is go ng on in this
country with good old HEINEKEN'S.
It will interest everyone to know that
23%
we are over
so far this year,
ahead of last year in sales. A great part
that goes to our Mid-Western Divi-
Al Rosen-
LEO VAN MUNCHING
OPEN FOR SUGGESTIONS
sion under the guidance o
zweig and the City of Chicago where
Gold Seal Liquors are doing a most We expect good results from our new
wonderful job. They have taken over distributor in the New England States,
the distribution since the first
the
Handy Beer
Wine Company under
year and it has really been a great per- the aggressive leadership of Mr. Samuel
formance, both in bottles and also on R. Berkman. They are co-distributors
draft.
with
Pierce Company in Boston
Next on the list, we should like to who cover the distribution through sub-
refer to the fine work done by the boys distributors throughout
the
rest
of
who
Dublin Distributors in New York Maine, New Hampshire and Vermont.
We are still open for suggestions and
are continuing to open new ac
counts left and right and increasing recommendations, both to improve the
WELCOME TO NEW FACES
We salute the following newly ap
pointed distributors and welcome them
into the fold of our family:
Mr. Andrew J. Swecllund
ALEXANDRIA DISTRIBUTING CO
180 Townsend Street
San Francisco, California
GARBARINO, ARIGHI, MARRACCi
CO.
239 S. E. Madison
Portland 14, Oregon
Mr. Samuel R. Berkman
HANDY BEER WINE CO
1203 Tremont Street
Boston 20, Massachusetts
Mr. M. G. Kirsch
INDEPENDENT LIQUOR DEALERS
125 Beech Street
Shreveport, Louisiana
RACINE BEVERAGE COMPANY
Racine, Wisconsin
Mr. Murray Rothenberg
SOUTH BERGEN DISTRIBUTING
CORP.
27 New Jersey Highway #2
East Rutherford, New Jersey
Mr. Joseph Borgese
STAR KIST BOTTLING COMPANY
420 Nineteenth Street
Niagara Falls, New York
MATS ARE AVAILABLE
We have available mats of the HEIN-
their volume every month.
sales
f Heineken s and also to add in- EKEN bottle, reproduction of the table
Biggest laugh of the day— -as it ap
peared
in
the
NEW
YORK POST
HOME NEWS on June 9th:
IT HAPPENED LAST NIGHT
By Earl Wilson
ter est to THE WINDMILL.
Cordially yours,
L. van Munching,
President
P.S. We are a very busy group in New
York these days now that we have been
appointed as the exclusive Blatz dis-
TODAY'S BEST LAUGH: An Ameri- tributors for the City and that at a time
can visiting Rotterdam wanted some of when all local brewers were on a pro-
the famous Dutch beer, HEINEKEN'S, longed strike. This appointment is in- tent and the windmill shown here, in
but a Holland bartender said, "Listen, deed a compliment to both brands. It various sizes, for use in telephone direc-
that's a good local beer, but how about will, however, in no way change but tories, trade announcements and retail
a real good imported beer we just got should stimulate our Heineken activities advertisements. Please ask us for your
in
BLATZ?"
through a larger organization.
requirements.
