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The House of Whitbread
far back as 1742, The House
of Whitbread has been brewing
ale and stout. Whitbread's Pale Ale
has travelled throughout the world
to far distant places but it always
m
per
arrives the Whitbread way-
feet condition. In this unusual pale
ale you taste the rich goodness of Baron L. Van Munching
British malt and the tang of the 614 West 49th Street
finest Kentish hops. It is brewed and
aged as only European brewers do,
with no expense spared and true to
the British tradition, a famous brew
known for over 200 years.
New York
City, New
York
Dear Baron:
Let us congratulate you upon the successful launching of
your new publication "The Windmill"
Whitbread's are also brewers of
stout, an unusual stout indeed, really
Inc
unique in its taste.
is known as
My fellow salesmen in the Joseph H. Reinfeld,
ization join me in wishing you continued success
organ
Mackeson's Milk Stout. You will We shall look forward with a great deal of interest to
ask,
What
is
milk
stout?
The
subsequent issues of your publication.
answer is that instead of cane sugar
which breaks into alcohol and car
bonic acid gas and continues fer
mentation in the bottle, the brewers
of Mackeson's Milk Stout have de
veloped a formula which uses lactose,
the natural sugar of pure milk. That
is the secret of Mackeson's uniform
smoothness, and why it lacks the
commonly identified
Sincerely yours
JHS:TCK
so
bitterness
with stout, any stout, and why Mac
keson's
is,
therefore, much
more
agreeable to the palate of the average
individual. Especially in cases where
may
be advisable on medical
recommendation, Mackeson's
Stout is preferred.
Milk
These two famous products, now
being guided by us as the sole U.
importers and backed by a very sub
stantial advertising and promotion
budget, have made their bow in the
United States market. Watch na
tional magazines and in some of the
Eastern
areas,
watch
local
news
papers. You will find their ads and,
above all, taste it, especially Mac
keson's Milk Stout. You are sure to
like it and become enthusiastic too.
Make
your mother,
wife
or
girl
•....a... ---------- ...tilt*
a
I I V f
T
friend taste it, they will give you
the answerit's good!
Miss Grace Arcoro, the real trouble-
shooter of the company.
Extension 2—always at your service.
itwj
our Jixty u n
I - - t V
Frelinghuysen Ave
Newark, N-
YOU KNOW THAT
Eauritz Melchior who just
returned, believe it or not, from
a big game hunting party in
South Africa where he bagged
five lions and thirty-eight head
of other wild game, is one of
the greatest boosters for beers.
them
Milwaukee, the fabulous city
aces where it can be had
r's Restaurant. Kar] R
Restaurant
