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UDMUNID
HE minute you see Edmund W.
Ruhl
you
k n o w
that there
is
nothing spurious about him. He is
not given to extremes. He is a kindly
man giving out once in a while with
a sincere smile, but the overall im
pression he made on me was that his
solidity and integrity are his most
pronounced characteristics. His en
thusiasm for his job springs from
these sources and it is therefore more
lasting than that of many another
good man. Nothing less would make
Ed as qualified as he is to be van
Munching and Company's Eastern
presentative.
For
as
any
con
noisseur or man about town knows,
enthusiasm for such good things as
Heinekens cannot be a veneer,
must come from deep-seated convic
tion. Ed has just that.
He inherited his sharp, discrimina
tory eye from his father, who not
only was a law specialist but in
addition was attached to the United
States Custom House in Manhattan.
Naturally Ed did not get away with
anything in his youth. Born in Dema-
rest, in Northern New Jersey, he spent
most of his days there. Sportsman
like aggressiveness which goes with
good business was picked up by Ed
during the days that he was a basket
ball and hockey player. He even
played semi-pro basketball and ice
hockey in New Jersey and New York.
He played center on the basketball
team and because he was a six-footer
which in the days before the giants
entered the game was quite tall,
managed to do well at scoring. His
specialty was a quick scoop from a
difficult angle almost in center field.
"I was lucky with it time and again,"
he says modestly.
FTER finishing
high
tor. When you have Vitamin D in
milk your children won't have rickets
w
HUIHIIL
any more.
was a foregone conclusion that
Hoffman and Ballantine would put
a man of Ed's sound reputation in
food lines in charge of sales promo-
equally obvious
was
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includes New Jersey, Pennsylvania,
Delaware, Maryland, Washington,
D. C. and points south down to North
Carolina.
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EOPLE who see Ed set out on
one of his many trips to visit
distributors
m
this
territory
are
under the impression that he is pre
paring for a trip to the moon.
is equipp
for
He
any eventuality, as
a quick glance at his
indicate: blankets
may
pillows, a well
stocked medicine chest, wind cush-
screwdrivers and other protec-
probably knows
ions
tive
devices
He
what he
doing, for he goes heavily
for beer conventions
Ed
is quite a gourmet. Fishing is
his favorite
sport today. Whether
Edmund W. Ruhl
From Vitamin D to Beer
he caught anything more formidable
than a guppy, modesty forbids him
to disclose, but we'll lay a bet any
gineer. Uncle Sam's finger pointed time that his tenacity and patience
at him from the well-known posters, have made him a pretty good angler,
however, and Ed served his country As one would expect of a man of
s substance, he has a wife and
instead in World War I. The techni-
Ed
and
cal and scientific aspirations of the four childrenthree daughters
Ruhl family were consequently de- one son. He also has, despite his
youthful appearance, two grandsons
ferred
entire generation
until
mem
Ed's son was graduated from Stevens and three granddaughters. A
Institute of Technology, where he her of the Dutch Reformed Church
had taken up general engineering.
Ed
life
is
egulated and well-bal
Ed has some interesting stories to anced. At one time he kept a pain
tell about the time that he was with
fully
accurate record of his
car
the Hanovia Chemical and Manu- travels. When he reached the 1,250,-
facturing Company in Newark. They 000-mile mark he gave it up.
as
were experimenting more than two Heinekens required his exclusive at-
decades ago
with
the
first ultra- tention. Pressed for a statement he
violet light installations, upon which gave us a parting remark which is
the world then looked with
con-
a
pocket
profile
of
this
likeable
siderable more awe than today. De- man: "You know," he said, "I often
spite his identification with stronger wondered what outstanding thing
school, potions nowadays,
Ed
is
mighty ever did in my life. I honestly can
greatly impressed by the wiz- proud of having collaborated on put- not think of anything except raising
ardry of a fellow Jerseyite, a man by ting the D in homogenized milk: a family and liking my business."
the name of Thomas Alva Edison, "If you buy Vitamin D milk today, That was the best compliment Ed
Ed thought it would be a good bet it has been irradiated by ultra violet unwittingly paid himself.
to become an electro-technical en-
rays and I sold the very first irradia-
The Editor