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PUBLISHED BY VAN MUNCHING CO., INC. 614 West 49th Street, New York City
VOLUME
NUMBER 2
Editor, Albert Balink
APRIL, 1949
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HE reaction to our first issue
THE WINDMILL was in
deed gratifying. We have received
a number of messages of congratula
tions and best wishes for our new
publication. T hroughout my trip in
the Southern Region last month
found that THE WINDMILL had
hit
a soft spot
in
many
our
families' hearts. Credit should go to
our EditorMr. Albert Balinkwho
prepared the first issue and did so
well with the material we supplied
him. He is also responsible for the
fact that, you learned a little more
about me. I was quite interested in
learning more about myself! As we
go along1 hope to meet each and
every one of you personally and then
'ou can judge for yourself whether or
not the Editor was guilty of flattery.
Since we have not as yet received any
criticismsplease do not let us down
that way. The same goes for further
suggestions that you may feel not
only will add to THE WINDMILL
but anything pertaining to the sale
and distribution of our products.
have
been
avpointed
the
sole US. importers for another old
WELCOME TO NEW FACES
We salute the following newly appointed
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Group of the four Manag
Directors and the
rman of the Board, Dr. H. P.
Heineken, of the Heineken Breweries at a formal reception in 1948 (celebrating the
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Honig, Dr. H. P. Heineken, Dr. D. U. Stikker (recently resigned to become Netherlands
Foreign Minister), Dr. J. A. Emmens.
established and renowned brewer
Z/zzs time from Great Britain
House of Whitbread'sbrewers since
BOCK BEER RETURNS AGAIN
FTER years of scarcity, we hear
all around that bock beer will
again make its appearance through-
our happy family will prove to be a 0ut the land at the beginning of
happy one. Not only are their prod- March. This, no doubt, will bring
great satisfaction to many gourmets
1742. We believe that this addition to
ucts
Whitbread's
Pale
Ale
and
Macveson s Milk Stoutoutstanding and will revive a brewing practice
in their own \classbut they are
backed by a very substantial organi-
that is well over 700 years old.
There has been a great deal of
zation which has given us ample controversy over the origin of bock
tools to work with in the form
a
beer. In Europe there seems to be a
distributors and welcome them into the fold generous advertising and promotion general belief that the glory or credit
appropriation. We hope that you will should go to a small village in Ham-
of our family:
Mr. A. L. Mouton, A B DISTRIB
UTORS, Cottage Benton Sts., Hot Springs,
Arkansas.
Mr. John J. Boland, 630 Seventh Avenue,
North Troy, New York.
Mr. Charles E. Bonardi, BONARDI DIS
TRIBUTING CO., INC., 93 Grafton Street,
be able to offer it to your trade be-
burg, Germany, the Village of Ein-
cause of the advantagesboth in pres- beck where, around 1245 the brewers
tige and monetary value involved.
Worcester
Massachusetts.
ALFRED J. FARONE, INC., 63 Putnam
Street, Saratoga Springs, New York.
Mr. James G. Ayers, dba MAUMEE
VALLEY DISTRIBUTING CO., 2249 Bake-
well Street, Toledo, Ohio.
ALL AMERICAN DISTRIBUTING CO.
15 E. Buchanan Street, Phoenix, Arizona.
SIMON LEVI COMPANY, LTD., 122
Helena Avenue, Santa Barbara, California.
We are working out certain plans
for sales contests which will mean
dollars in your pocketsso watch for
the next issue!
Cordially yours
L. van Munching,
of that vicinity decided to get to
gether to brew an unusual, superior
beer to be ready at the early signs
of Spring. The finest of the barleys
from the last harvest were put aside
to be used for the malt, the best
available hops were selected and the
mixture was brewed with devoted
skill and put away in their lager
President caves. In early March when birds
