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REGISTERED OFFICE: AMSTERDAM
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AMSTERDAM: POSTBOX 28 TEL. 39933
ROTTERDAM: POSTBOX 433-TEL. 27140
TELEGRAMS AND CABLES: HEINFKENS3IER
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J. P. Connelly
Our Sales Manager
A HEINEKEN "Old Timer"
have been asked to contribute a
few words in dedicating the first issue
of "The Windmill".
It's difficult to realize that it was
way back in 1935 when I first heard
of Heineken's
Beer
and met
the
"Boss" who was introducing it in the
U. S. for the first time. A natural
skept
and
a
Scotsman by birth
added to my astonishment at first
learning of the extensive National
rr
the U. S. Certainly no one was more
impressed than I when I was first
introduced to Heineken and made the
test by taste
have long since
ceased to be surprised at the praise
that has been heaped upon the qual
ity of this Tiffany of Beers by con
noisseurs of the beer drinking art.
Hardly a day passed when we didn't
receive a distinguished guest into the
Happy Heineken Family.
I take this opportunity through the
medium of the "Windmill" to say a
cheery Hello to all distributors and
salesmen, to pass on best wishes to
both
m
the
continued
success
of
Heineken's Beer and to express the
"Windmill" closer bonds of under
standing may be cemented between
those with whom we are presently
doing business and our organization.
n the next issue of The Windmill,
announcement will be made of an
important addition to our Happy
Heineken's organization. Watch
for it!
WINNER TAKE ALL
anyone wants further informa
tion
on
the
running
certain
HEINEKEN'S BIERBROUWERIJ MAATSCHAPPIJ N.V.
w
yy,
2*5
A 153/48.
urepi,m:Amsterdam, 15th December, 1948
TO OUR HAPPY HEINEKEN FAMILY IN AMERICA:
I should like to take this opportunity to send
greetings from the management of the Heineken' Bierbrouwerij
Mij., N.V. to the readers of the first issue of
"THE WINDMILL"
published by our General U. S. Importers, Van Munching Co.,
Inc
We are most appreciative of the efforts of our
distributors and their salesmen (in the United States) and
we look forward to a further increase of export shipments
to your country.
We wish you continued success
and
remain
HEINEKEN'S BIERBROUWERIJ jv
CHAPPIJ N.V.
Export Manager.
rom
HARRY SANGER,
our Southern District
Manager
bless youonly one building is men
tioned in the entire story. One build
ing does stand out in all its laughing
gaietyYou guessed it, Cousin
The Heineken's Brewery.
Dear Cousin: It is our intention to
Will be writing you again, cousin,
write you from time to time and let Meanwhile here's a ditty for your
you know how and what our 'Happy' sales-room:
hope that through the medium of the world
Heineken's Families throughout the
are
doing
m
'Baby'.
bringing
up
But Cousindid you see a recent
On the face of your guests you'll
see grins
Whenever you're serving
Heineken's
issue
of
"Fife"
magazine:
More
than a full half-page showed a pic
ture of the beautiful Boyal Coach
used by Queen Juliana of Holland
and beneath the photo were more
beautiful words:
After her inau
guration new queen rode through
packed streets in a golden coach so
large it is stored in capacious Heine
ken's
Brewery stables."
If
'Cause HeineKen's always wins
Good fellowship, laughter and
joy-
By the bottle or by the case
You can get Heineken's most
every place
So for good cheertry our
beer
Heineken's!
you
haven't done so already get your
copy now.
And the big bell rang again when
would like to go on but as
you know, cousin, this is my big
season in Florida and so until next
horsesour own Grace Arcarosec- "Time
magazine m carrying a
de-
retary to the bosshas a famous scriptive three-page article on Queen
brother by the name of Eddie Ar- Juliana's ascension to the throne also
is describes the gala festive mood of the
caro, and
willing to talk!
a slight chargeshe
people
the streets the city and
time as I need every minute of the
day and often nights to cover the
tradeand plenty of them.
Your cousin,
Harry