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us in the national sales and promo
tion in various parts of the country.
We have found it most advantageous
to build Heineken's sales with distri
butors who have well trained sales
organizations of which some have
driver salesmen calling directly on
the retail trade.
Heineken's Beer is brewed under
very careful conditions with special
home grown barleys from fields con
trolled by the Netherlands Govern
ment and under supervision by the
Brewery from the finest Saazer hops
and the world renowned perfect yeast
culture by Heineken's laboratories.
The aging period of four months has
made Heineken's a brew by itself,
is delicate both in color and quality.
If overchilled or otherwise abused, it
may show cloudiness, but in general
e beer has characteristics that no
American brewer has been able to
reproduce while the alcohol percent
age adds to the firmness of body and
foam. It is responsible for the pleas
ant reaction by the consumer.
Although we have not completed
our national distribution, we are very
proud to state that Heineken's Beer
res-
is found in the leading places,
taurants, clubs and bars, not only in
the New York and East Coast area
but also throughout the Middle West,
the West Coast and Florida. We
know of a great number of prominent
people and celebrities who go out of
their way to purchase Heineken's.
Among the movie stars preferring
rxeineken s are Clark Gable, Herbert
Marshall, William Powell, Hum
phrey Bogart, Lauritz Melchior,
Sonja Henie, Rosalind Russell and
Bette Davis.
1
id You Know That.
You should see the crowds at Brussels Restaurant
on
East
the Astor Bar on Times Square 56th St., your HEINEKEN'S is
go for HEINEKEN'S on draft! always there to add to your en
joyment in New York.
Whether you see the horses
or
run at Tropical, Hialeah,
Gulf Stream in Florida, Santa
Anita in California, in Chicago
or points East, there is always
Adolph Flashner,
the
con
genial
host
at
the
famous
KING OF THE SEAS Rest
aurant in New York features
Heineken
to greet you
Heineken's to
the
trons who
many pa
Whether you go for a big,
juicy steak at Gallagher's Steak
lobster
fs h
and
enjoy
royal
his
famous
family
of
House
whether
on
52nd
Street
or
you
prefer
The smart supper Club, Park
Chinese Avenue Restaurant
on
East
food at Lum Fong's, or one of 52nd Street features HEINE-
the continental dishes at the KEN'S exclusivelv?
Anyone selling Heineken
Beer
can be proud of the fact that Heine
ken
is among the finest beers ever
brewed anywhere
stands to rea
son. A 300 years' experience is in
back of it. Heineken's brew masters
are interested in one thing only,
brewing the finest lager that can be
poured out of a vat. They have a
precious heritage to live up to. When
they drink it people will know that
Heineken's, indeed, is the peer of all
beers.
The Home of Van Munching Co., at 614 West 49th Street, New York City, head
quarters of the HHF (Happy Heineken's Family) in the United States.
lllliiili;
Élilii
