Drive end2end performance
At HEINEKEN, we use our global scale to drive efficiency from
end2end - saving costs and fuelling future growth through strategic
investments and initiatives.
Developing a consumer
and customer mindset
Optimising our global footprint
Expanding in developing markets
Transforming our transactions
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Report of the Executive Board
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Connected
worker
Utilities
Brewing
Packaging
Analytics
Robotics
Control room
Infrastructure
Connected breweries
In our connected breweries, we use equipment to get detailed real time data about brewery
performance. Analysing, combining and comparing these insights on a global scale create new insights.
These insights are used as a basis for further continuous improvement of our brewery performance.
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Financial Statements Sustainability Review Other Information
Driving end2end performance enables us to
collaborate faster and at scale, internally and
with our customers. End2end means embracing
a consumer and customer mindset from the
start. It sets us up to adapt quickly and flexibly
to changing consumer needs, while aiming for
excellence in our operations.
The worldwide roll out of our sales and operations
capability programme has reached a total of
over 15 operating companies in 2019, making
our end2end planning capabilities stronger.
This improves our product availability in a more
efficient and effective way by having the right
information to support planning decisions in an
ever more dynamic market environment.
Optimising our global footprint means balancing
the trade-offs between local investment and
imports, optimising volume allocation and investing
in key areas of our global operations.
Continuous improvement is at the core of our supply
chain. In 2019, we increased the digital capabilities
of our connected breweries with digital applications
that focus on performance management and
energy saving.
Our New Product Implementation (NPI) process
means faster, more efficient brand launches and
innovations that tap into consumer trends and
needs. It has enabled Heineken® 0.0 to be rolled out
in 57 markets in under three years. 30 of our brands
are now available on the Blade, our countertop
draught system.
Our Worldwide Centres of Excellence bring together
experts from across our global businesses to
collaborate and share knowledge and best practices
in brewing, packaging, logistics and innovation.
We continue to make strategic investments in
emerging markets. In Vietnam, we built a new
brewery in Vung Tau and we extended our breweries
in Cambodia and Malaysia. We have increased our
capacity in South Africa, including for cider.
Our BASE programme, standardising core business
processes in Finance, Procurement, Production,
Logistics and Sales continues to make HEINEKEN
more agile and efficient. In 2019, seven new
operations went live supporting new business
models and integrating business critical processes.
We have accelerated the transformation of our
transactional processes in Europe with the launch
of the SHARP-X programme.
SHARP-X will enable the digital business
transformation by embedding a common business
language and introducing a standardised European
Central Finance system across our European
operating companies.
