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Advocating responsible consumption
Building partnerships /B\
to address \SJ
alcohol-related harm
O O Qs
Introduction Report of the Executive Board Report of the Supervisory Board
2020 commitment
Every market in scope has a relevant and active
partnership aimed at addressing alcohol-
related harm
Our progress
More to do
Our contribution to the SDGs:
3.5 Strengthen the prevention of
substance abuse
n GOOD HAITI
35 of the 37 markets in scope (95%)
have a partnership in place to address
alcohol-related harm.
These partnerships address at least one of the
following alcohol-related harms: drink driving;
underage drinking; excessive consumption;
drinking while pregnant; or alcohol addiction.
In 2019, the scope included markets where
we consider our business has an opportunity to
make a positive contribution towards reducing the
harmful use of alcohol. For other markets, including
those preparing for a new ambition for 2030 and
those with partnerships which are expiring, the
commitment became optional.
- In Russia, we are tackling underage drinking
in partnership with Pyati Veter and Harmony,
the Institute of Psychotherapy and Counselling
in St Petersburg. Psychologists work alongside
teachers and parents to provide the knowledge
and skills needed to support teenagers to deal
with mental health challenges without resorting
to alcohol.
- In Brazil, we continued our partnership with
Maker Brands through the WeLab programme.
WeLab supports young people between the ages
of 18 - 24 to develop interpersonal skills and tools
that enable them to manage the challenges they
face, while developing a responsible relationship
with alcohol.
Looking ahead
We will continue to develop and engage in
partnerships in the markets in scope in 2020.
We will invest part of the Heineken® media
budget to support responsible consumption
programmes in every market where we sell
Heineken® (see page 137).
For more details on our partnerships and progress,
see our website and case studies
Financial Statements
Sustainability Review
Heineken N.V. Annual Report 2019
Other Information
Training tourism and hospitality students
in Papua New Guinea
Our South Pacific Brewery joined forces with the
Australia Pacific Technical Coalition college to train
tourism and hospitality students - the bar and
restaurant operators of the future - on the importance
of serving alcohol responsibly and preventing excessive
and underage drinking.
