29.0mhl 12.4% 6.2mhl €2,919m (2017: €2,922 m) €943m (2017: €962m) 23.7% (2017: 24.6%) Regional Review (continued) Asia Pacific In 2018, we signed an agreement with the largest brewer in China to accelerate Heineken® brand volumes. The Tiger brand - born in Singapore - is now firmly established as the No.1 Premium Asian Beer. Cheers "FFF Ganbëi O Q, Introductio^^^^^^^^^^H Report of the Executive Board^^^^^l Report of the Supervisory Board Key brands: Heineken®, Tiger, Anchor, Larue, Bintang This year, our volume growth performance in the Asia Pacific region was led by Vietnam, Cambodia, Myanmar and Indonesia. In Vietnam, the double digit growth of Tiger and Larue was driven by our execution and distribution expansion strategy to secondary cities and rural areas. In Indonesia, the iconic Bintang brand grew steadily while the no-alcohol portfolio volume increased double digit. In Cambodia, beer volume grew double digit for the full year led by Heineken® and Tiger which continued to grow strong double digit. During the year we announced an agreement with China Resources Enterprise, limited (CRE) and China Resources Beer (CR Beer) to join forces in China. Our long-term strategic partnership will significantly expand the availability of the Heineken® brand, and will strengthen CR Beer's offering in the rapidly growing premium beer segment in China. In Vietnam, we announced our plan to integrate our two operations - HEINEKEN Vietnam Brewery and HEINEKEN Hanoi - into one combined HEINEKEN Vietnam company. By integrating the two operations, we will be better placed to serve the total Vietnamese market with a full portfolio of brands and an established distribution network. We also extended the capacity of four of our breweries and started the new brewery build in Vung Tau. We were recognised for the second year running as the most sustainable business in Vietnam. We invested for future growth in Cambodia by adding a new canning line and started the next extension to our brewery. In New Caledonia, we completed the acquisition of a local water business to add to our beer and soft drinks portfolio. The decline of Heineken® in Asia Pacific slowed thanks to a return to growth in China, the successful introduction of Blade for Heineken® in South Korea and Taiwan and the launch of Heineken® 0.0 in New Zealand, Singapore, New Caledonia and Tahiti. Tiger's double digit growth continued, with the brand selling more than 13 million hectolitres of beer in 2018, supported by the Tiger Crystal launch in the Philippines and New Zealand. Our first global talent showcase, Tiger Roar event in Seoul, kicked off the Tiger Roar Collective - an incubator and community for every type of emerging artist with different passion points. We successfully launched Amstel in India and Vietnam to strengthen our local offering. We continue to prioritise the development of local talent from Asia as we recruit a wide base of Asia Pacific graduates across our markets and functions to build the talent pipeline for our future success. Financial Statements Sustainability Review Heineken N.V. Annual Report 2018 Other Information (2017: 27.0mhl) Consolidated beer volume (2017: 12.4%) Consolidated beer volume as of total Heineken® volume (2017: 6.3mhl) Net revenue (beia) Operating profit (beia) Operating profit (beia) as of total HEINEKEN and China Resources to join forces In November 2018, we signed definitive agreements with China Resources Enterprise, Limited (CRE) and China Resources Beer (Holdings) Co. Ltd. (CR Beer) to create a long-term strategic partnership for Mainland China, Hong Kong and Macau. In the context of this partnership, HEINEKEN will become CRE's 40% minority partner in holding company CRH (Beer) Limited (CBL), which controls CR Beer, the market leader in China - the world's largest beer market. We believe that our strong Heineken® brand and marketing capabilities, combined with CR Beer's deep understanding of the local market, its scale and best-in-class distribution network, will create a winning combination in the growing premium beer segment in China. We look forward to growing together and leveraging HEINEKEN's global reach to help accelerate the international development of CR Beer's Chinese beer brands worldwide. Completion of the strategic partnership is subject to customary and applicable (including regulatory) approvals. Read more about the strategic rationale of this partnership on our website. Community Waste Bank programme in Indonesia In an effort to tackle one of the country's most pressing issues - river pollution, mainly from domestic waste - our Multi Bintang Indonesia business launched the Community Waste Bank programme, which rewards community groups for reducing, reusing and recycling waste. By July 2018, the units sorted and reduced 184 tonnes of waste, of which 30% was plastic. Two tributaries have shown significant improvement and the programme has benefited around 3,000 households.

Jaarverslagen en Personeelsbladen Heineken

Jaarverslagen | 2018 | | pagina 25