Our business priorities (continued)
Drive end2end performance
HEINEKEN is leveraging the global scale of its operations
to deliver increased efficiencies across the business.
Consumers and customers in focus
Leveraging our global scale
Investments to fuel growth
Driving end2end transactional services
Introductio^^^^^^^^^^H Report of the Executive Board^^^^^l Report of the Supervisory Board
End2end means embracing a consumer
mindset across the entire value chain to quickly
and flexibly adapt to their changing needs while
striving for operational excellence. Exploring
digital opportunities will form a key element.
In 2018, we continued to innovate to tap into
consumer needs. By growing capabilities across our
worldwide operating companies, we increased our
speed to market. For instance, 18 of our brands are
now available in the Blade, our countertop draught
system designed for retail without full fledged
draught equipment. We also accelerated the
availability of Heineken® 0.0 in new markets.
Our Worldwide Centres of Excellence involve
approximately 500 experts who support best-in-
class standards by sharing knowledge, best practice
and innovation. We simplified our continuous
improvement process management (TPM),
bringing it more in line with our business needs,
and prioritised customer service excellence with
Global Commerce and our operating companies.
End2end supports our organic growth by optimising
our brewery footprint. We are deploying new
technologies to increase capacity and integrate
newly acquired companies. In 2018, we continued
to invest in developing markets. In Mozambique,
we broke our construction record by building a new
brewery within one year.
We used digital applications to pioneer real time
performance management and to focus on
energy saving. We extended our Kilinto brewery
in Ethiopia and increased capacity to three
million hectolitres in Cambodia. In Mexico, we
completed our new Meoqui brewery and adopted
circular economy principles to meet the latest
We continued to build strategic partnerships with
our customers. A focus on our local supplier base
is helping us develop local networks by identifying
and differentiating the right service providers.
We made further progress on our BASE programme.
Standardising core business processes in Finance,
Procurement, Production, Logistics and Sales,
supported by Enterprise Resource Planning (ERP)
systems, is making HEINEKEN more agile and
efficient. The first eight operations (including a
greenfield site) went live in 2018 without business
interruption and we plan to have deployed BASE
in Asia Pacific, Africa, Middle East Eastern Europe
and the Caribbean by 2020.
As part of our SHARPER Transformation programme,
we saw an improvement in our performance and
productivity of our finance processes in 2018.
Through our end2end approach, we have improved
collaboration and internal processes between
operating companies, HEINEKEN Global Shared
Services and Global Functions. This has also resulted
in better cooperation with customers and suppliers.
Heineken N.V. Annual Report 2018 LÜ
Delivering our business priorities
Environmental sustainability has been
central to the design of our new brewery
in Meoqui, Mexico
In February 2018, we opened our new brewery in Meoqui,
Chihuahua, which is HEINEKEN's seventh in Mexico.
It has a production capacity of 6 million hectolitres per
year and produces leading brands such as Tecate, Dos
Equis and Heineken® for the Mexican market as well as
for export markets. With a US$500 million investment,
the new brewery is the largest greenfield project in
The Meoqui brewery operates following circular
economy principles. It uses 100% renewable electricity;
the windows contain photovoltaic cells that create
approximately 12% of the electricity for the site and the
remainder comes from wind power. The brewery has
a wastewater treatment plant, which allows the use of
biogas in boilers and reuses treated water for the cleaning
of shared facilities and the irrigation of green spaces.
The Meoqui brewery is HEINEKEN's most water efficient
brewery globally and is aiming to use just two litres of
water for every litre of beer produced by 2020.