3
E-commerce and
digital marketingHHHP
To win, it is vital we get close
to customers and consumers
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Our business priorities (continued)
Deliver top line growth - E-commerce and digital marketing
As digital innovation reshapes the beer industry's route to market,
being close to the consumer is paramount. The marketing mix must
include digital, but attention can be lost with the swipe of a thumb;
engaging and creative content is essential. Our B2B and B2C e-commerce
platforms allow us to get close to consumers and customers.
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Report of the Executive Board
Report of the Supervisory Board
Financial Statements
Sustainability Review
Heineken N.V. Annual Report 2018
Other Information
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THE SUB®
The HEINEKEN SUB® is sold
online and marries leading
industrial design with our
premium and craft beers in
Europe and the US, enabling
consumers to dispense the
perfect draught pint in their
home. It is driving growth
in the at-home market in all
four of our regions, helping
to build direct relationships
with consumers.
Heineken® digital marketing
Our Heineken® brand sponsorships of the UEFA Champions League and
Formula 1™ provide the opportunity to connect directly with our consumers with
specific digital assets before, during and after major sport events. This way we get
closer to consumers. This digital marketing combines the offline and online world
to mutually reinforce the strength of our leading brand.
Never miss
a moment
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Beerwulf
Beerwulf is one of our
e-commerce platforms and
the largest online specialty
and craft beer webshop in
the Netherlands. Rolled out
in Belgium, the UK, France
and Germany, it is creating
opportunities to reach new
consumers and increase loyalty.
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